Антохин Юрий Николаевич / Antokhin Yuriy N.
кандидат экономических наук, доцент / PhD, AssociateProfessor
Территориальный фонд обязательного медицинского страхования Ленинградской области/ TerritorialFundofMedicalInsuranceoftheLeningradRegion
Санкт-Петербург, ул. Чайковского, 11/2
E-mail: antokhinyn@mail.ru

Bali Morad / Бали М.
PhDin economics (degree), Doctor in economics (grade)
Institut de recherchesur la Résolution Non-violente des Conflits / Институт исследований ненасильственного разрешения конфликтов
14 rue des Meuniers93100 Montreuil, France
E-mail: morad.bali@irnc.org

Башурова Алена Валерьевна / Bashurova Alena V.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: bashyrka2011@mail.ru

Бельков Григорий Константинович / Belkov Grigoriy K.
студент / student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: belkovgrisha@yandex.ru

Воробьева Алена Александровна / Vorobeva Alena A.
аспирант / PhD student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: alenka-vorobeva@mail.ru

Галныкина Анастасия Евгеньевна / Galnykina Anastasia E.
студент / student
Санкт-Петербургский государственный университет / Saint Petersburg State University
Санкт-Петербург, ул. Чайковского, д. 62
E-mail: a.e.galnykina@mail.ru

Гопка Антон Сергеевич / Gopka Anton S.
декан факультета технологического менеджмента и инноваций / Dean of the Faculty of Technology Management and Innovation
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: dean@itmotech.com

Гусев Дмитрий Александрович / GusevDmitriyA.
студент / student
Санкт-Петербургский государственный университет / Saint Petersburg State University
Санкт-Петербург, ул. Чайковского, д. 62
E-mail: st076579@student.spbu.ru

Земскова Анастасия Константиновна / ZemskovaAnastasiaK.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: nastya_zem@mail.ru

Зуга Екатерина Игоревна / Zuga Ekaterina I.
кандидат экономических наук, доцент / PhD, Associate Professor
Санкт-Петербургский государственный университет / Saint Petersburg State University
Санкт-Петербург, ул. Чайковского, д. 62
E-mail: e.zuga@spbu.ru

Иващенко Валентина Владиславовна / Ivashchenko Valentina V.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: ivasenko949@gmail.com

Каменева Анастасия Алексеевна / Kameneva Anastasia A.
студент / student
Санкт-Петербургский государственный университет / Saint Petersburg State University
Санкт-Петербург, ул. Чайковского, д. 62
E-mail: st075757@student.spbu.ru

Кудинов Игорь Александрович / Kudinov Igor A.
кандидат экономических наук, доцент / PhD, Associate Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: kudinov@itmo.ru

Кузнецов Александр Александрович / Kuznetsov Alexander A.
кандидат юридических наук, доцент / PhD, Associate Professor
федеральное государственное бюджетное образовательное учреждение высшего образования «Липецкий государственный технических университет» / Lipetsk State Technical University
г. Липецк, ул. Московская, д. 30
E-mail: kuznetsovaa69@mail.ru

Мешкова Ясмина Романовна / Meshkova Yasmina R.
аспирант / PhD student
Санкт-Петербургский государственный университет / Saint Petersburg State University
Санкт-Петербург, ул. Чайковского, д. 62
E-mail: yasmina.meshkova@mail.ru

Мурашова Светлана Витальевна / Murashova Svetlana V.
кандидат экономических наук, доцент / PhD, Associate Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: fpp5@list.ru

Николаев Андрей Сергеевич / Nikolaev Andrei S.
кандидат экономических наук, доцент / PhD, Associate Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: nikand@itmo.ru

Соловьева Дина Витальевна / Solovieva Dina V.
кандидат экономических наук, доцент / PhD, Associate Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: dinasolovieva@yandex.ru

Сомонов Владислав Валерьевич / Somonov Vladislav V.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: vlad@ltc.ru

Трынченков Николай Алексеевич / Trynchenkov Nikolay A.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: nikola-tryn@mail.ru

Хэлльстром Денис Александрович / Hellstrom Denis A.
магистрант / masterstudent
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: dion.hellstrom@yandex.ru

Шаныгин Сергей Иванович / ShanyginSergeyI.
кандидат экономических наук, доцент / PhD, Associate Professor
Санкт-Петербургский государственный университет / Saint Petersburg State University
Санкт-Петербург, ул. Чайковского, д. 62
E-mail: s.shanygin@spbu.ru

Юша Анна Эдуардовна / Iusha Anna E.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: yushanna@bk.ru

Янова Елена Алексеевна / Yanova Elena A.
кандидат экономических наук, доцент / PhD, Associate Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49

E-mail: yanova.ea@gmail.com

Abstract

The authors of the article consider the features of the functioning of the educational technologies market. The analysis of the investment attractiveness of projects in the market of digital educational solutions is carried out. The main focus of the article is on the Russian system of higher education, since it is the higher educational institutions that today become not only the drivers of the country's scientific activity, but also the center for the formation of competencies in the field of innovative entrepreneurship among students. This vector of development of Russian higher education leads to the need for constant improvement of the activities of organizations that are forced to restructure their business processes and offer new educational products with the maximum degree of practical orientation. This is the only way higher education institutions can maintain their competitiveness both nationally and internationally. The article evaluates this trend, and also provides the author's approach to understanding the conditions and principles of the domestic EdTech market, which includes the classification of the main market players and the definition of the sector itself, which occupies a unique position at the intersection of science and business.

Keywords: innovative university, innovative landscape, innovation management, higher education

References:

1. The state of Higher Education: Challenges and Opportunities in 2020. Available at: https://www.pwc. com/us/en/industries/health-indu stries/library/ higher-education-perspectives.html

2. 10 Charts to Explain the Global Education Technology Market. Available at: https://www.holoniq.com/edtech/10-charts-thatexplain-the-global-education-technology-mar ket/

3. Korchagina I.V. Development of the «Soft» Component of the Innovation Ecosystems of the Reference Universities. Universitetskoye upravleniye: praktika i analis. 2020. Vol. 24. No. 1. pp. 106– 118. (in Russ.).

4. Usik N.I. Project Approach in Innovation Management. Ekonomika. Pravo. Innovacii. 2017. No. 1 (3). pp. 102–104. (in Russ.).

5. Solovyev V.M. EdTech in Russia. Sbornik «Informacionnye tekhnologii v obrazovanii». Materialy X Vserossijskoj nauchno-prakticheskoj konferencii. 2018. pp. 338–341. (in Russ.).

6. Chavkin Z.V. Search for a Business Model by an Educational Startup in the Adult Education Segment in the Russian Market. Strategicheskie resheniya i risk-menedzhment. 2020. Vol. 11. No. 1. pp. 70–97. (in Russ.).

7. Gopka A.S. Recipe for an Economic Miracle: Which Universities Will Lay the Foundations for a Technological Breakthrough. Forbes. Available at: https://www.forbes.ru/biznes/395161-recept-ekono micheskogo-chuda-kakie-universitety-zalozhat-os novy-dlya-tehnologicheskogo (in Russ.).

8. Maksimova T.G., Nikolaev A.S., Byambacogt D. Research Universities in the Structure of the National Iinnovation Ecosystem. Teoriya i praktika obshchestvennogo razvitiya. 2018. No. 8. pp. 81–87. (in Russ.).

9. Konanchuk D.S. EdTech: a New Technology Platform in Education. Universitetskoe upravlenie: praktika i analiz. 2013. No. 5 (87). pp. 65–73. (in Russ.).

10. Tokarev A.A. Investment Potential of the EdTech Market. Sbornik «Al'manah nauchnyh rabot molodyh uchyonyh Universiteta ITMO». Materialy XLIX nauchnoj i uchebno-metodicheskoj konferencii. 2020. pp. 340–344. (in Russ.).

11. Virtič M.P., Dolenc K., and Šorgo A. 2021 Changes In Online Distance Learning Behaviour Of University Students During The Coronavirus Disease 2019 Outbreak, And Development Of The Model Of Forced Distance Online Learning Preferences. European Journal of Educational Research. No. 10 (1). pp. 393–411.

12. Pulyavina N.S., Zagidullin D.R. Simulation learning methodology as the basis of a startup in the educational technology market (EdTech). Ekonomika, predprinimatel'stvo i pravo. 2021. Vol. 11. No. 2. pp. 477–488. (in Russ.).

13. Bogdanova A.A., Zarembo V.E. EdTech Market in Russia: Trends and Development Scenarios. Vestnik fakul'teta upravleniya SPbGEU. 2020. No. 8. pp. 38–46.

Abstract

Authors explore results of realization of governmental politics of the Russian Federation in the stimulation development and integration of innovations area in the period of 2010-2019 as in general and in the health sphere especially. It is established that systematic increasing of budget on the scientific researches and designing even if infrastructure has already developed don’t allow to reach comparable level of innovative and publishing activity in comparison to the countries where the main part of the budget on the scientific researches and designing is business money. The reason is the low level of relevance in scientific researches and designing and also businesses are not interested in developing their results and introduction into their own production. Authors add a recommendation of modernization of the system by creating grants through strengthening public-private partnership at the stage of formulating tasks for grants.

Keywords: financing of science, innovations in the health, government supporting of innovation politics, grant’s system

References:

1. Chernych S.I. National Security, Strategic Planning, and Research and Development Budgeting Challenges. Obshchestvo i ekonomika. 2019. No. 10. p. 12. (in Russ.).

2. Chernych S.I. About Program-targeted Financing of Research and Development. Obshchestvo i ekonomika. 2012. No. 12. p. 21. (in Russ.).

3. Chernych S.I. Spending on Science: Myths and Reality. Obshchestvo i ekonomika. 2016. No. 2. p. 12. (in Russ.).

4. Chernych S.I. Financing of Basic Research in Russia: Modern Realities and the Formation of Forward-looking Estimates. Nauka i technologii. 2016. No.3. pp. 111–122. (in Russ.).

5. Korepanov E.N. On the Effectiveness of Research and Development. Alternativy kommercialisacii i burokratisacii obrasovaniya, nauki, kultury. 2019. pp. 320–328. (in Russ.).

6. Korepanov E.N. Structural Changes in the Field of Science. Menedgment i bisnes-administrirovaniye. 2019. No. 4. pp. 132–141. (in Russ.).

7. Korepanov E.N. Structural Shifts in Science and Technological Innovation. Vestnik Instituta ekonomiki RAN. 2014. No. 5. pp. 23–26. (in Russ.).

8. Antochin Y.N. Innovative Activity in the Sphere of Production of Goods for the Needs of Health Care: trends, problems, prospects. Obshchestvo: politika, ekonomika, pravo. 2017. No. 7. 7 p. Available at: https://cyberleninka.ru/article/n/innovatsi onnaya–deyatelnost–v–sfere–proizvodstva–tovarov– dlya–nuzhd–zdravoohraneniya–tendentsii–problemy –perspektivy (in Russ.).

9. Rozhkova E.V. Innovations in the Field of Medical Services: Characteristics, Trends, Priorities. Intellekt. Innovacii. Investicii. 2018. No. 2. p. 4. (in Russ.).

10. Veselovskiy M.Y. Problems of Commercialization of Innovations in the Medical Industry. Vestnik AGTU: seriya Ekonomika. 2019. No. 2. pp. 50–57. (in Russ.).

11. Rodnyanskiy D.V. Public-private Partnership in Healthcare: a Regional Analysis. Mezhdunarodniy zhurnal «Integral». 2019. No. 1. Available at: https://cyberleninka.ru/article/n/gosudarstvenno– chastnoe–partnerst vo–v–sfere–zdravoohraneniya– regionalnyy–an aliz (in Russ.).

12. Rating of Innovative Development of the Subjects of the Russian Federation. Issue 6. Under edd. Of L.M. Gochberg. Moscow. NIU VSE. 2020. 23 p. (in Russ.).

13. Lebedev K.N. On the Effectiveness of Financial and Non-financial Measures to Solve R&D Problems in Russia. Innovacionnaya ekonomika: perspektivy rasvitiya i sovershenstvovaniya. 2019. No. 1 (35). Available at: https://cyberleninka.ru /article/n/ob–effektivnosti–finansovyh–i–nefinan sovyh–mer–resheniya–prob lem–niokr–v–rossii (in Russ.).

14. National Report on Innovations in Russia. Moscow, Minekonomrasvitiya, Otkrytoye pravitelstvo. RBK. 2016. 39 p. (in Russ.).

Abstract

This short literature review’s goal is to examine available papers regarding the study of Russian Rouble determinants. For purpose of analysis, 35 articles were studied among which 22 were selected, for a total of 414 pages shelled. This work analyzes most recent empirical articles, in order to identify factors responsible for the Russian currency fluctuations. Different models will be compared to learn if some are more effective than others, from basic Linear regression to Structural vector autoregressive, through Ordinary least squares or Vector error correction models. Moreover, a very special and particular attention will be paid to variables used. Which combinations of variables are used to study factors influencing the Russian currency? While it seems vital to include oil prices, interest rate, and consumer price index, is it important to have them all together in the same model? Are results among papers similar? In addition, would it be necessary to add variables such as GDP, gold price, gas price, M2 aggregate or sanctions? However, this paper will compare data from each model and try to find out if there is one best way to study the Russian currency determinants.

Keywords: Russian ruble, linear regression model, VAR, VEC

References:

1.SamotesovA., Strelkovskaya A., Kazachkova D.The History of the Ruble Origin. ББК 72 П78. 2018. p. 44.
2. Foo C.-T. Currency at War: A Longer View Springer. Available at: https://link.springer.com/ chapter/10.1007/978-981-13-2841-1_1
3. Kataranova M. The Relationship Between the Exchange Rate and Inflation in Russia. Problems of Economic Transition. 2010. No. 3 (53). pp. 45–68.
4. Urbanovsky T. Factors Behind the Russian Ruble Depreciation. Procedia Economics and Finance. 2015. No. 26. pp. 242–248.
5.BlokhinaT., Karpenko O., Guirinskiy A. The Relationship Between Oil Prices and Exchange Rate in Russia. International Journal of Energy Economics and Policy. 2016. No. 4 (6). pp. 721–726.
6. Benedictow A., Fjærtoft D., Løfsnæs O. Oil Dependency of the Russian Economy: An Econometric Analysis. Economic Modelling. 2013. No. 32. pp. 400–428.
7. Esanov A., Merkl C., Souza L.V. Monetary Policy Rules for Russia. Journal of Comparative Economics. 2005. No. 3 (33). pp. 484–499.
8. Bykau A., Ghodsi A., Nezhadhossein H. Impact of Oil Prices on Russian Ruble on Condition of Floating Exchange Rate Regime. The 5-th International Virtual Scientific Conference on Informatics and Management Sciences. March, 21–25. 2016. pp. 1–3.
9. Tyll L., Pernica K., Arltová M. The Impact of Economic Sanctions on Russian Economy and the RUB/USD Exchange Rate. Journal of International Studies. 2018. No. 1 (11).
10.Tuzova Y., Qayum F. Global Oil Glut and Sanctions: The Impact on Putin’s Russia. Energy Policy. 2016. (90). pp. 140–151.
11. Mironov V., Petronevich A. Discovering the Signs of Dutch Disease in Russia.Resources Policy. 2015. No. (46). pp. 97–112.
12. Granville B., Mallick S. Does Inflation or Currency Depreciation Drive Monetary Policy in Russia? Research in International Business and Finance. 2006. No. 2 (20). pp. 163–179.
13. Yu Y., Wu M. The Impact of Russia’s Oil-Dominated Energy Economic Changes on the Exchange Rate of Russian Ruble–Chinese RenminbiEuropean Scientific Journal. 2017.
14. Dreger C., Kholodilin K., Ulbricht D. and others. Between the Hammer and the Anvil: The Impact of Economic Sanctions and Oil Prices on Russia’s Ruble. Journal of Comparative Economics. 2016. No. 2 (44). pp. 295–308.
15. Izatov A. The Role of Oil Prices, Real Effective Exchange Rate and Inflation in Economic Activity of Russia: An Empirical Investigation. Available at: https://mpra.ub.uni-muenchen.de/70735/
16. Rautava J. The Role of Oil Prices and the Real Exchange Rate in Russia’s Economy – a Cointegration Approach. Journal of Comparative Economics. 2004. No. 2 (32). pp. 315–327.
17. Beck R., Kamps A., Mileva E. Long-term Growth Prospects for the Russian Economy. ECB Occasional Paper. 2007. No. 58.
18. Ito K. Economic Analysis Working Papers. The impact of oil price volatility on macroeconomic activity in Russia. Available at: https://www.researchgate.net/publication/46542010_The_Impact_of_Oil_Price_Volatility_on_Macroeconomic_Activity_in_Russia
19. AntonK. Exchange Rate Modeling: The Case of Ruble. Review of Business and Economics Studies. 2015. No. 3.
20. Calvo G.A., Leiderman L., Reinhart C.M. Capital Inflows and Real Exchange Rate Appreciation in Latin America: the Role of External Factors. Staff Papers. 1993. No. 1 (40). pp. 108–151.
21. Ndou E., Gumata N., Ncube M. Capital Flow Episodes and Real Economic Costs of Flow Episodes Springer. Available at: https://link.springer.com/chapter/10.1007/978-3-319-62280-4_17

Abstract
The Novgorod region has an exceptionally favorable geographical position, however, during the period of the general recession of the country's economy, the enterprises located in it turned out to be uncompetitive, sharply reducing their production. In modern conditions the most numerous sector of the economy are representatives of small and medium-sized businesses, which are targeted by programs of the Bank of Russia to support and stimulate their development. The Novgorod region created a municipal program for the development of this sector of the economy, which defines a set of various arrangements, the main goal of which is to provide absolute access to financial and other resources. In addition to these events, training activities are carried out, consisting in the provision of information seminars in various forms for representatives of this sector. The article presents an analysis of numerous problems in entrepreneurship development in the region of Novgorod, as well as specifies the theoretical aspects of changing the business climate. The justifications for necessary state support of small and medium-sized business subjects are highlighted. The research emphasizes two main problems of entrepreneurial activity: the socio-economic development of the Novgorod region and the development of small and medium-sized business subjects.

Keywords: money circulation, business climate, small and medium-sized enterprises (SMEs), gross regional product (GRP), gross domestic product (GDP), socio-economic development

References:

1. Skuratova A.V. Foreign Experience of Conducting Monetary Policy by Central Banks and the Possibility of its Application in Russia. Bankovskiye uslugi. 2015. No. 2. pp. 10–14. (in Russ.).

2. Official website of the Administration of Veliky Novgorod. Available at: https://www.adm.nov.ru/ (in Russ.).

3. Alekseev N.S. Business strategy in a crisis. Menedgment segodnya. 2019. No. 1. pp. 24–29. (in Russ.).

4. Official website of the Ministry of Industry and Trade of the Novgorod Region. Available at: https://minpromtorg.novreg.ru/ (in Russ.).

5. Official website of the Government of the Novgorod Region. Available at: https://www.novreg.ru/ (in Russ.).

6. Charin A.G. Analysis of social capital as a business environment. Ekonomicheskiy analis: teoriya i praktika. 2019. Vol. 18. No. 9 (492). pp. 1700–1716. (in Russ.).

7. Mаnkiw N. Gregory. Macroeconomics. Ninth edition. New York, NY: Worth. 2016.

Abstract
The article is devoted to the study of the integration of educational marketing into business and social projects. The value of this work is the development of a method that will help to abstract from the industry binding in the selection and application of educational tools in solving marketing problems. Attention is paid not only to the goals of using educational marketing, but to the willingness of companies to use it. The study analyzes global and local trends in society, business, and education; studies modern educational marketing technologies and benchmarked more than 40 projects that use educational marketing. The research methodology includes a series of in-depth interviews and consumer surveys. Attention is drawn to the goals of the application of educational marketing, the willingness of companies to use it, the potential for introducing innovative formats and educational marketing tools into the activities of companies. In the analysis of consumers attention is focused on the goals of educational content consumption. The author's classification of projects is formed from the point of view of the use of educational marketing tools. The result of the study is the method of applying educational marketing. When formulating the method, it was decided to rely on two criteria: the situation of consumption of educational content-stressful or life-long learning; the type of company using innovative formats and educational marketing tools: conservatives, load balancers and innovators. This method will help companies to use various formats and tools of educational marketing to build relationships with consumers and brand loyalty.

Keywords: educational marketing, training, benchmarking, educational projects

References:

1. Research of the Russian Online Education Market from Netology. Available at: https://drive. google.com/file/d/1uJrSvY2IQRxB3GtG9J-Uk5N wpEIGnwqp/view (in Russ.). 2. Botsman K.О., Shatilova A.V. Customer Loyalty: Essence and Importance for a Company. Sovremennaya nauka: aktualniye problem teoriiipraktiki. 2015. Available at: http://www.nauteh-journal.ru/ files/e157f5b9-26b7-44f5-9335-9d7723 b85c3b (in Russ.).

3. Angelova O.Yu., Dmitrieva E.M. EducationalMarketing as an Element of Innovation Marketing, Concept. 2016. pp. 2031–2035. Available at: http://e-koncept.ru/2016/96326.htm (in Russ.).

4. Ferrazzi K. Never Eat Alone and Other Rules of Networking / Trans. from English S. Borich, A. Avdeeva. 16th ed. Moscow. Mann, Ivanov and Ferber. 2020. 432 p. (in Russ.). 5. Veydash K., Bykov V. Knowledge First: How Training Marketing Works. RBK. 2020. Available at: https://pro.rbc.ru/news/5fc0e97e9a79473f09b76 632 (in Russ.).

Abstract
The article is devoted to the study of system relations and trends of development of advanced production technologies in the Russian Federation from 2010 to 2018 on the basis of retrospective data, as well as approaches to its analysis. A review of relevant publications is made. As the result it is concluded that many problems of the development and implementation of innovative technologies have a system character and remain unresolved. Models of dynamics of individual indicators of innovation are investigated: the number of developed and used advanced production technologies (APT). In the period under study the positive reduction of the gap between the used and developed APTs, as well as higher growth rates of the latter are described. The results of modeling the dynamics of frequency distributions, median and modal values of indicators are presented. The similarity of the situations in the most regions of the country is revealed. But there are some exceptions – Moscow, St. Petersburg, Nizhny Novgorod region, where more favorable conditions are observed. The difference in the patterns of the growth rate of median and modal values is shown; the used APT is dominant for both indicators. An increase in the asymmetry of the APT development in the regions of the Russian Federation is found. The method of multiple rating revealed the subjects, the situation in which is more favorable in terms of the number of developed and used APTs, but there are no regions that are simultaneously leading in both indicators.

Keywords: advanced production technologies, innovations, management, modeling, multiple rating, regions of the Russian Federation, retrospective data, system relations and trends

References:

1. Bezdudnaya A.G, Fraymovich D.Y, Gundorova M.A. Assessment of the Spread of Advanced Production Technologies and Level of Productivity in the Russian Regions. Collection of scientific articles on the results of international scientific practical conference «Management of innovative and investment processes of formation and development of industrial enterprises in the digital economy». 2018. pp. 24–30. (in Russ.).

2. Kudryakov E.A., Borisova I.V. Dynamics of Using Advanced Production Technologies in the Innovative Economy of the Russian Federation. Voprosy studencheskoy nauki. 2019. No. 5. pp. 114–117. (in Russ.).

3. Rodionova E.V., Poryadina O.V. Development and Use of Advanced Production Technologies in the Regions of the Russian Federation. Vector economiki. 2019. No. 8. p. 31. (in Russ.).

4. Soitova M.Kh, Vovk M.V. Innovative Development of Russia at the Present Stage. Problems and Prospects of Development. Collection of articles of the International scientific and practical conference «Topical issues of modern science and education». 2019. pp. 20–22. (in Russ.).

5. Moiseeva D.V. Advanced Production Technologies Developed in Russia: Dynamics Analysis. Collection of articles of the all-Russian scientific and practical conference «VNPK Actual issues of innovative economy development», 2019. pp. 191–196. (in Russ.) 6. Karpov R.V., Kizelevich M.A., Gismatullina E.D. Problems of Introduction of Innovative Technologies in Production. Collection of articles all-Russian scientific and technical conference «Fundamental and applied problems of creating materials and aspects of textile and light industry technologies». 2019. pp. 467–470. (in Russ.).

7. Suedov E.P., Popova A.A. Method for Determining the Vector of Development of Technological Progress and Predicting the Appearance of Innovative Products Based on Monitoring the Number of Scientific Publications and Patents on the Example of the Appearance of FACE ID Technology as a Result of the Development of Deep Cameras. Zifrovaya kultura. 2020. No 5. pp. 92–101. (in Russ.).

8. Shanygin S.I. Management of a Project-type Organization: Strategy and Tactics. Monograph. 2-nd ed. St.Petersburg: Publishing house Nauka. 2015. (in Russ.).

9. Ya-Ning Li, Yi Yang, Xing Zhao. Evaluating Financial Support Efficiency for Innovation A Comparative Study of the Coastal and Non-Coastal Regions of China. Journal of Coastal Research. 2019. No. 94. pp. 971–975.

10. S. Ezzeddine, M. Hammami. RETRACTED: Nonlinear Effects of Intellectual Property Rights on Technological Innovation. Journal of Economic Integration. June 2018. Vol. 33. No. 2. pp. 1337– 1362.

11. Recommendations for the Сollection and Analysis of Data on Innovation (the Oslo Manual). Available at: https://mgimo.ru/upload/docs_6/ruk.oslo.pdf (in Russ.).

12. Official website of the Federal State Statistics Service. Available at: https://rosstat.gov.ru (in Russ).

Abstract
Medium-sized entrepreneurship in many countries plays a stabilizing role in the economy. The article is devoted to the issues of assessing the situation in Russia from 2010 till 2019. The purpose of the study is to analyze the development of medium-sized entrepreneurship in Russia, including in the context of federal districts. The published results of study on this topic were analyzed in economic and instrumental sections. The dynamics of the number of medium-sized enterprises in Russia, including the situation in federal districts, was considered. More or less "successful" districts were identified, quantitative estimates were made. A downward trend in the number of employees in such enterprises was revealed. The dynamics of turnover of medium-sized enterprises was analyzed and compared to the number of employees. It was concluded that in some years there was dependence between these indicators, but in general for the period – there was not. The change in labor productivity was considered, the presence of positive dynamics in Rus- Системные связи и закономерности развития среднего предпринимательства в России 56 Экономика. Право. Инновации № 1 / 2021 sia as a whole and in districts was established. Structural analysis of investments in fixed assets per capita was carried out. Their natural structure was identified, the most and the least favorable years in this regard were identified. The general conclusion was made that the development of this form of management in the country, in particular, within the framework of the implemented National projects, is expedient and in demand.

Keywords: number of enterprises, headcount, turnover of enterprises, productivity, investment in fixed assets, dynamics of indicators, federal district

References:
1. Decree of the President of the Russian Federation dated 07.05.2018 No. 204 «On national goals and strategic objectives for the development of the Russian Federation for the period up to 2024». Rossiyskaya gaseta 2018. No. 97. (in Russ.).
2. World Bank: Doing Business. World Bank Group. Available at: https://russian.doingbusiness.org (in Russ.).
3. Official website of the Federal State Statistics Service. Available at: https://rosstat.gov.ru (in Russ.).
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6. Lovkova E.S., AbramovaYu.V. Rating of regions by the level of development of small business. Bulleten’ nauki i praktiki. 2019. No. 5. pp. 314–323. (in Russ.).
7. Maximova T.G., Kulakova A.O., Skorykh S.V. Using the hierarchy analysis method to justify the choice of a project development scenario. Ekonomika. Pravo. Innovacii. 2019. No. 2. pp. 42–48. (in Russ.).
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10. Shkodinsky S.V., Rykova I.N., Nazarov A.G. Development of industrial enterprises: investments in fixed assets and regional asymmetry. Vestnik Moskovskogo gosudarstvennogo oblastnogo universiteta. Seriya «Economica». 2020. No. 2. pp. 116–130. (in Russ.)
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14. Haase H., Franco M. The role of reputation in the business cooperation process: multiple case studies in small and medium-sized enterprises. Journal of Strategy and Management. 2021. V. 14. No. 1. pp. 82–95.
15. Ocloo C.E., Hu X.H., Akaba S., Shi J.G., WorwuiBrown D.K. The Determinant Factors of Business to Business (B2B) E-Commerce Adoption in Small- and Medium-Sized Manufacturing Enterprises. Journal of Global Information Technology Management. 2020. V. 23. No. 3. pp. 191–216.

Abstract

Choosing the right strategy for further technological development and priority market segments are an important aspect for companies developing in the high-tech process market. The development of innovative is impossible without the information exchange and cooperation between the countries. Most of the companies in this market have limited resources. This requires a high rate of return on investment and appropriate protection. It is necessary to estimate the current level and to find out what contributes to the accumulation of knowledge and scientific information to reach the next stage of development. Such an assessment can be made on the basis of the collected data. Statistical indicators qualitatively and quantitatively characterize additive production. The article provides an analysis of current trends and statistical indicators that characterize international cooperation in the field of innovative processes, including additive technologies. The main channels of the transfer of these technologies are listed, and the structural associations responsible for the development and dissemination of knowledge are indicated. The dynamics of changes in the volume of state budget allocations for research and development work per scientist for leading European countries is analyzed. The dependence of the increase in the publication activity on the change in the ratio of the number of researchers per million people of the population for different countries is demonstrated. The leading countries in generating revenue from trade in equipment and technologies in the field of additive manufacturing and a country having the largest number of the patents in this field are identified.

Keywords: additive technologies, technology transfer, statistical indicators, international cooperation

References:
1. Likhachev V.A. International Technology Transfer: Main Trends and Positions of Russia. Rossijskij vneshneekonomicheskij vestnik. Mirovaya Ekonomika. 2017. No. 10. pp. 29–43. (in Russ.).
2. Krivosheev S.V. Main Problems of Applying Technology Transfer in Russia in the Context of the Economic Crisis. Problemy i perspektivy ekonomiki i upravleniya: materialy V Mezhdunar. nauch. konf. 2016. pp. 112–114. (in Russ.).
3. Mazurkiewicz A. Technology Transfer Barriers in Strategic Research Programmes. Advances in Economics, Business and Management Research. Vol. 106. 2019. pp. 317–320.
4. Wohlers Associates. Wohlers reports 2020: 3D Printing and Additive Manufacturing Global State of the Industry. Colorado: Wohlers Associates, 2020. 380 p.
5. Volostnov A. Frost & Sullivan: Technologies of Additive Manufacturing-market, Trends and Prospects Until 2025. Available at: https://3dtoday.ru/blogs/news3dtoday/frost-sullivanadditive-manufacturing-technologies-market-trendsand-p/ (in Russ.).
6. Belyakov K. Transfer of Technologies in the Digital Economy. National Association for Technology Transfer. 2020. 230 p. (in Russ.).
7. Kaminskaya V.V. Measurement of Technology Transfer Activities: Indicators Used in Europe. Collection of scientific works of students of the Republic of Belarus «NIRS 2012». 2013. pp. 395–399. (in Russ.).
8. Raise 3D Russia. Development of 3D Printing: from Revolution to Evolution. Available at: https://vc.ru/flood/43403-razvitie-3d-pechati-otrevolyucii-k-evolyucii (in Russ.).
9. Organization for Economic Co-operation and Development OECD. Information web site. Available at: https://stats.oecd.org/Index.aspx?DataSet Code=MSTI_PUB#
10. Gokhberg L.M. The Science. Technology. Innovations: 2020. A Brief Statistical Collection. Moscow, HSE, 2020. 88 p. (in Russ.).
11. Informational web site viafuture.ru. Available at: https://viafuture.ru/sozdanie-startapa/transfer-tehnol ogij (in Russ.).
12. Vlasova V.V. Russian Science in Numbers. Moscow. HSE. 2018. 46 p. (in Russ.).
13. Rating of Countries by the Number of Patents. Information web site Nonews.co. Available at: https://nonews.co/directory/lists/countries/numberpatents

Abstract
This study examines the shoe powerlacing system. In the article are considered the history and the prerequisites of this innovation, various analogues and prototypes. By market analysis: the main models of shoes with a powerlacing system are reviewed, the leading companies and pioneer companies which have become the first in the production of equipment with an integrated powerlacing system are identified. The analysis of patent and non-patent sources is made. During patent analysis the main valid documents, which belong to the market leaders, are studied and a comparison to the first ever published patents for powerlacing system is fulfilled. The patent families of some companies and the main directions for the publication of patents are studied. The data is summarized, and possible predictions were made for the further development of this innovation. Several development vectors for companies that have sufficient potential in the current market are proposed. Also, due to the high level of development of intellectual property institution in countries it is proposed to use powerlacing system in such fields as space and military equipment. According to the authors, this invention could receive a fairly wide response in these areas due to the high interest of government and the great financial and investment potential in these industries.

Keywords: powerlacing system, powerlacing, sports equipment, innovations

References

1. ReebokPump. Reebok. Sole Collector. Available at: https://solecollector.com/sd/00392/reebok/ree bok-pump

2. Puma. History. About Puma. Available at: https://about.puma.com/en/this-is-puma/history

3. The 2015 NikeMag. Nike. Available at: https://news.nike.com/news/nike-mag-2015

4. Daniel Pearson. Here's Your Best Look yet at Puma's Auto-lacing Autodisc Sneaker. Highsnobiety. Available at: https://www.highsnobiety.com/ p/puma-autodisc-autolacing-sneaker/

5. Nike Presents Auto-lacing Sneakers. BBC. Available at: https://www.bbc.com/russian/news/2016/ 03/160317_nike_sneakers (in Russ.).

6. Nike Hyper Adapt 1.0. Sneakernews.com. Available at: https://sneaker news.com/tag/nike-hypera dapt-1-0

7. A Huarache for the Future. News.nike.com. Available at: https://news.nike.com/news/nike-adapt-hua rache-official-images-and-release-date

8. Kravets L.G. Foreign Experience in Patent Landscapes Building. Intellektualnaya sobstvennost’. Promyshlennaya sobstvennost’. Special edition. 2016. P. 96 (in Russ.).

9. The New Smart Nike Sneakers Can Be Given Voice Commands. Vesty.ru. Available at: https://hitech.vesti.ru/article/1226976/ (in Russ.).

10. Ena O.V. Corporate patent analytics. Industry applications. Intellektualnaya sobstvennost’. Promyshlennaya sobstvennost’. 2020. No. S. pp. 69– 73. (in Russ.).

11. Zhuravlev D.A. Patent Landscapes Building as a Tool for Making Management Decisions in the Field of Research and Development. Cielovek i obrasovanie. 2018. No. 5. pp. 182–188. (in Russ.).

12. Pargaonkar Y.R. Leveraging Patent Landscape Analysis and IP Competitive Intelligence for Competitive Advantage // World Pat.Inf. 45 (2016) pp. 10-20. Available at: https://doi.org/10.1016/ j.wpi.2016.03.004

13. Nike Adapt BB – Smart Sneakers Unpacking. Youtube.com. Available at: https://www.youtube. com/watch?v=ICs 6Q5lir-c

14. Patent TW521593U «Shoes capable of being tightened electrically». Espacenet.com. Available at: https://worldwide.espacenet.com/patent/search/famil y/027657853/publication/TW521593U?q=TW912 01782U

15. Patent US8522456B2 «Automatic lacing system». Espacenet.com Available at: https://world wide.espacenet.com/patent/search/family/04125539 2/publication/US8522456B2?q=US8522456B2

16. European Patent Office. Available at: https://www. epo.org/index.html

17. The EPO patent database. Available at: https://worldwide.espacenet.com/patent/search/fami ly/041255392/publication/US2009272007A1?q=ap %3DUS11402208A

18. Патент US2019246747A1 «Article of footwear having an automatic lacing system». Espacenet.com. Available at: https://worldwide. espacenet.com/patent/search/ family/067540983/ publication/US2019246747A1?q=US2019246747A1

19. Puma presented self-lacing sneakers. Rossiyskaya gaseta. Available at: https://rg. ru/2019/02/01/puma-predstavila-samozashnurovyv aiushchiesia-krossovki.html (in Russ.).

Abstract
The paper substantiates the need to form the legal foundations of biometric authentication methods. The development of modern society is connected with the protection of information and information security. Biometric authentication methods are of interest as an innovative technology, the use of which should have an appropriate legal basis. The implementation of the necessary software must be regulated by separate provisions of copyright law. The use of biometric parameters of a person must also be subject to legal acts. The separation of the two concepts of authentication and identification in the legal aspect is justified. This is due to the fact that the possibility of access to both personal data of the individual and their financial assets is affected, since the main sphere of use of biometric parameters is the receipt of public and banking services. The regulatory legal acts that determine the possibility of using biometric authentication methods are considered. The paper draws practical conclusions about the need to distinguish an independent legal category of biometric personal data in the Russian legislation. To fix that the information about the subject of personal data will be attributed to biometric identification parameters if it is used for the purpose of establishing identity.

Keywords: biometric authentication methods, human identification, legislative acts, state and financial services, personal data, copyright legislation, biometric personal data

References

1. The Civil Code of the Russian Federation (Part One): Federal Law No. 51-FZ of November 30, 1994 (as amended on December 8, 2020): [adopted by the State Duma on October 21, 1994]. SPS «ConsultantPlus». Available at: http://www.consultant.ru/ document/cons_doc_LAW_5142/ (in Russ.).

2. On the Legal Protection of Databases (96/9SEM): Directive of the European Parliament and of the Council of 11.03.1996. Collection of European Directives and Regulations on Intellectual Property (Copyright and Related Rights). 1997. Р. 79. (in Russ.).

3. On State Fingerprinting Registration in the Russian Federation: Federal Law No. 128-FZ of July 25, 1998 (latest version): [adopted by the State Duma on July 3, 1998].SPS «ConsultantPlus». Available at: http://www.consultant.ru/document/ cons_doc_LAW _19562/ (in Russ.).

4. On the Introduction of Amendments to Certain Legislative Acts of the Russian Federation: Federal Law No. 482-FZ of December 31, 2017 (latest revision): [adopted by the State Duma on December 20, 2017]. SPS «ConsultantPlus». Available at: http://www.consultant.ru/document/cons_doc_LAW _286744/ (in Russ.).

5. On personal data: Federal Law No. 152-FZ of July 27, 2006 (latest version): [adopted by the State Duma on July 8, 2006]. SPS «ConsultantPlus». Available at: http://www.consultant.ru/document/ cons_doc_LAW_61801/ (in Russ.).

6. Ruling of the Supreme Court of the Russian Federation of 05.03.2018 No. 307-KG 18-101 in case No. A 42-342/2017. SPS «ConsultantPlus». Available at: http://www.consultant.ru/ (in Russ.).

7. Averchenkov V.I. Personal Data Protection in an Organization: Monograph / V.I. Averchenkov, M.Yu. Rytov, T.R. Gaynulin. 3rd edition, stereotyped. Moscow: Flinta. 2016. 124 р. (in Russ.).

Арсениев Алексей Николаевич / ArsenievAlekseyN.
аспирант / postgraduate student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: arsenievaleksey@gmail.com

Баконина Мария Владимировна / Bakonina Maria V.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: bakonona_maria@mail.ru

Бударина Наталья Александровна / Budarina Natalia A.
доктор экономических наук, доцент / D.Sc., Associate Professor
Российская таможенная академия / Russian Customs Academy
Московская обл., г. Люберцы, Комсомольский пр., 4
E-mail: natala5555@rambler.ru

Верзилин Дмитрий Николаевич / Verzilin Dmitriy N.
доктор экономических наук, профессор / D.Sc, Professor
федеральное государственное бюджетное образовательное учреждение высшего образования «Национальный государственный Университет физической культуры, спорта и здоровья имени П.Ф. Лезгафта» / Lesgaft NSU
Санкт-Петербург, ул. Декабристов, д. 35
E-mail: verzilindn@mail.ru

Горлушкина Наталия Николаевна / Gorlushkina Natalia N.
кандидат технических наук, доцент / PhD, Associate Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: nagor.spb@mail.ru

Дубатов Максим Александрович / Dubatov MaximA.
старший преподаватель / senior lecturer
федеральное государственное бюджетное образовательное учреждение высшего образования «Национальный государственный Университет физической культуры, спорта и здоровья имени П.Ф. Лезгафта» / Lesgaft NSU
Санкт-Петербург, ул. Декабристов, д. 35
E-mail: dubatov@mail.ru

Иванцова Светлана Захидовна / Ivantsova Svetlana Z.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: svetagadzhieva77@yandex.ru

Иванущенко Алевтина Викторовна / Ivanushenko Alevtina V.
кандидат экономических наук, старший преподаватель / PhD, SeniorLecturer
Российская таможенная академия / Russian Customs Academy
Московская обл., г. Люберцы, Комсомольский пр., 4
E-mail:av.ivanushenko@customs-academy.ru

Лебедева Анна Сергеевна / Lebedeva Anna S.
кандидат экономических наук, доцент / PhD, Associate Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: aslebedeva@itmo.ru

Кириллов Николай Николаевич / Kirillov Nikolay N.
заместитель руководителя юридического отдела / Deputy Head of the Legal Department ООО «Ай-Кью Технолоджи» / ICTechnology LLC
г. Санкт-Петербург, реки Смоленки набережная, д. 33, литер А
E-mail: kirillov295@gmail.com

Котенева Ольга Евгеньевна / Koteneva Olga E.
патентный поверенный РФ / Patent Attorney of the Russian Federation
Начальник патентного отдела ПАО «Техприбор» / Head of the Patent Department of PJSC «Techpribor»
Санкт-Петербург, Варшавская ул., д.5А
e-mail: olg_spb@mail.ru

Липина Ольга Андреевна / Lipina Olga A.
студент / student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: neon_alfa@mail.ru

Максимова Татьяна Геннадьевна / MaximovaTatyana G.
доктор экономических наук, профессор / D.Sc, Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: tgmaximova@itmo.ru

Насыров Наиль Фаизович / Nasyrov Nail F.
аспирант / postgraduate student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: pasdel@mail.ru

Николаев Андрей Сергеевич / Nikolaev Andrei S.
кандидат экономических наук, доцент / PhD, Associate Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: nikand@itmo.ru

Плюснина Екатерина Александровна / Plyusnina Ekaterina A.
студент / student
Российская таможенная академия / Russian Customs Academy
Московская обл., г. Люберцы, Комсомольский пр., 4
E-mail: ea.plyusnina@customs-academy.ru

Рейбандт Александр Александрович / Reybandt Aleksandr A.
студент / student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: reybandt99@mail.ru

Снегирева Анна Алексеевна / Snegireva Anna A.
магистрант / master student
Российская таможенная академия / Russian Customs Academy
Московская обл., г. Люберцы, Комсомольский пр., 4
E-mail: annytik10@mail.ru

Яцык Александра Александровна / Iatsyk Alexandra A.
студент / student
Российская таможенная академия / Russian Customs Academy
Московская обл., г. Люберцы, Комсомольский пр., 4

E-mail: aa.yacyk@customs-academy.ru

Abstract
The article examines the theoretical aspects of the concept of «digital currency» are studied, the main differences between digital currency and cryptocurrency are indicated. The concept of the digital national currency of the People's Republic of China, the digital yuan, has been predicted and the results of the ongoing digitalization have been identified, which in the future, if the digital yuan project is successfully implemented, will lead to the abandonment of cash. The theoretical aspects of the concept of «digital ruble» are studied, the main differences between the existing forms of money in the Russian economy are outlined: cash, non-cash money and digital money. Based on the study of the report presented by the Central Bank of the Russian Federation, potential options for the technical implementation of digital currency within the existing monetary system were identified, and their characteristics were also presented. An assessment of the expected result of the implementation of the concept of the digital ruble is given: the potential advantages and risks of the digital ruble are identified and their comprehensive analysis is carried out. It is concluded that the process of digitalization of national currencies is relevant for the world community, being an indicator of the high level of development of the country's economy. The result of the analysis of the digital ruble project presented in the report of the Central Bank of the Russian Federation is the conclusion about the ambiguity of its implementation at the current level of economic development of our country.

Keywords: money, means of payment, digital currency, cryptocurrency, Central Bank, digital yuan, digital ruble, payment infrastructure

References

1. Sitnik A.A. Digital Currencies of Central Banks. Vestnik universiteta imeni O.E. Kutafina. 2020. No. 9. pp. 180–184 [Electronic resource]. Available at: https://cyberleninka.ru/article/n/tsifrovye-valyuty-ts entralnyh-ankov/viewer (in Russ.). 2. Andryushin S.A. Digital Currency of the Central Bank as the Third Form of Money of a State. Aktualniye problemy ekonomiki i prava. 2021. Vol. 15. No. 1. pp. 54–76 [Electronic resource]. Available at: https:// cyberleninka.ru/article/n/tsifrovaya-valyutatsentralnogo-banka-kak-tretya-forma-deneg-gosuda rstva/viewer (in Russ.).

3. Ruble Turns into a Figure. Kommersant. 2020. No. 221 [Electronic resource]. Available at: https://www.kommersant.ru/ doc/4593801 (in Russ.).

4. Report for Public Consultations «Digital Ruble» [Electronic resource]. Available at: https://www.cbr.ru/StaticHtml/File/112957/Consultation_Paper_201013.pdf (in Russ.).

5. The Frank RG Analytical Agency. Official website. Available at: https://frankrg.com/35232 (in Russ.).

6. Federal Law of July 31, 2020. No. 259-FZ «On Digital Financial Assets, Digital Currency and on Amendments to Certain Legislative Acts of the Russian Federation». SPS «Konsultant Plus». Available at: http://www.consultant.ru/document/cons_doc_ LAW_358753/ (in Russ.).

7. DBS Bank Report «Digital Currencies: Public and Private, Present and Future». 2020 [Electronic resource]. Available at: https://www.dbs.com/ aics/templatedata/article/generic/data/en/GR/082020 /200817_insights_ digital_currency.xml#

8. Bordo M., Levin A. Central Bank Digital Currency and the Future of Monetary Policy. NBER Working Paper 2017. No. 23711[Electronic resource]. Available at: https://doi.org/10.3386/w23711

Abstract
The general economic situation of the countries can be characterized by one important factor – the investment climate. A favorable investment climate is the most important condition for attracting investment flows and subsequent economic growth in the country. Important criteria for making decisions in the field of investment activity are the assessment of the investment climate at the macro level. The article analyzes the current state of the investment sphere and the investment climate in the Russian Federation. The study provides an assessment of the dynamics of the number of foreign direct investment projects in the country from 2015 to 2019, the main investment donor countries for Russia as of 2019, and the most attractive industries and sectors of the Russian Federation for 2010–2019. The article considers the main regions-recipients of foreign investments. The study contains an analysis of the implementation of investment projects in the Russian Federation as of 2019. When studying the investment climate of the Russian Federation, it is necessary to take into account the corona virus pandemic, since this crisis could not but affect the volume of investments and the implementation of investment projects. That is why the data for 2020 are considered separately: the impact of the corona virus infection on the implementation of investment projects, the factors of the corona crisis affecting investment flows, and the forecast state of the investment market at the end of 2021. The article presents the megatrends that have intensified after the pandemic and affect the investment climate of countries.

Keywords: investment climate, investment climate assessment, investment, investment attractiveness, investment activity, investment potential, investment project, FDI

References
1. Kudashkin I.V. Investment climate in Russia: problems and possible solutions. Elektronniy nauchniy zhurnal «Vektor ekonomiki» [Electronic resource]. 2019. № 7. Available at: http://www.vectoreconomy.ru/ (in Russ.).
2. EY Research on the Investment Attractiveness of European Countries. 2020 [Electronic resource]. Available at: https://assets.ey.com/content/dam/eysites/ey-com/ru_ru/news/2020/07/european-attractiv eness-survey -russia-2019-rus.pdf (in Russ.). 3. Lysenko Yu.S., Konopleva Yu.A. Russia's Investment Climate: Analysis of the Assessments of International Expert Organizations and Rating Agencies at the Present Stage. Vestnik SeveroKavkazskogo federalnogo universiteta. 2020. No. 1 (76). pp. 121–126. (in Russ.).
4. 2020 Investment Climate Statements: Russia [Electronic resource]. Available at: https://www.state.gov/reports/2020-investment-clim ate-statements/russia/
5. Golovchanskaya M.A, Rabotkina S.V., Bolotova V.V., Mezentseva J.R. Current Trends In The Investment Climate Improvement In The Russian Federation. Trends and Innovations in Economic Studies. Science on Baikal Session. 2020.
6. Ramazanova L.M., Nagdieva M.G. Investment Climate in the Russian Federation and Factors Determining It. Vestnik Dagestanskogo gosudarstvennogo universiteta. Series 3: Social Sciences. 2018. pp. 39–43. (in Russ.).
7. Dynamics of Development of Investment Projects [Electronic resource]. Available at: https://investprojects.info/ regions/chart (in Russ.).
8. UnctadStat: United Nations Conference on Trade and Development [Electronic resource]. Available at: https://unctadstat.unctad.org/EN/
9. Bank of Russia. Official website. Available at: https://cbr.ru/ (in Russ.).
10. Federal Antimonopoly Service. Official website. Available at: https://fas.gov.ru/ (in Russ.).
11. Ministry of the Russian Federation for the Development of the Far East and the Arctic. Official website. Available at: https://minvr.gov.ru (in Russ.).

Abstract

The investigation was aimed at identifying indicators of the Covid-19 pandemic impact on the sphere of physical culture and sports in a heterogeneous array of statistical indicators. The authors used official governmental statistics and Internet statistics reflecting thematic online activity of the population and various aspects of the state of organizations operating in the field of physical culture and sports. Despite of a significant reduction in cash receipts from the services provided in this area, specialized organizations are overcoming the consequences of the pandemic. New forms of independent and online physical education and sports, which became widespread during the strict quarantine restrictions, remain popular among the population. Quantitative evidence of that statement was worked out: the values of statistical indicators of consumption by the population of physical culture and sports services, demography of organizations operating in the field of sports, by the fall of 2020, began to return to pre-crisis values. Indicators of the demand for physical culture and sports services in online formats included attendance of thematic sites and public pages in social networks, as well as the number of thematic search queries. It was found that such an indicator as the number of visits to the online training site continued to increase even after the quarantine restrictions were lifted. One of the directions of scientific research in that area can be the development of methods for collecting, aggregating and data mining, allowing to assess the degree of adaptation of physical culture and sports organizations to the conditions of restrictive measures by using the capabilities of the digital economy.

Keywords: pandemic Covid-19, services of physical culture and mass sports, online activity of the population

References
1. Drobot E.V. The Global Economy in the Context of the COVID-19 Pandemic: the Results of 2020 and the Prospects for Recovery. Ekonomicheskie otnosheniya. 2020. No. 4. doi:10.18334/eo.10.4.111 375. (in Russ.).
2. Gössling S., Scott D., Hall C.M. Pandemics, Tourism and Global Change: a Rapid Assessment of COVID-19. Journal of Sustainable Tourism. April, 2020. doi:10.1080/09669582.2020.1758708.
3. Zhang, D., Hu, M., Ji, Financial markets under the global pandemic of COVID-19. Finance Research Letters. April, 2020. doi:10.1016/j.frl.2020.101528
4. Parnell D., Widdop P., Bond A., Wilson R. COVID-19, Networks and Sport. Managing Sport and Leisure. March, 2020. doi:10.1080/23750 472.2020.1750100
5. Mohr M., Nassis G.P., Brito J., Parnell D., Krustrup P. Return to Elite Football After the COVID-19 Lockdown. Managing Sport and Leisure. May, 2020. doi:10.1080/23750472. 2020.1768635
6. Ashraf B.N. Economic Iimpact of Government Interventions During the COVID-19 Pandemic: International Evidence from Financial Markets. Journal of Behavioral and Experimental Finance. June. 2020. doi: 10.1016/j.jbef.2020.100371
7. Verzilin D.N. Management of Sports Industry Entities in the Context of the Coronavirus Pandemic. Kreativnaya ekonomika. 2020. Vol. 14. No. 12. pp. 3697–3708. (in Russ.). doi:10.18334/ce.14.12. 111448
8. Verzilin D., Maximova T., Skorykh S., Sokolova I. Linking Remote Sensing Data, Municipal Statistics and Online Population Activity for Environmental Assessments in Urban Agglomerations. Communications in Computer and Information Science. 2019 Vol. 1038 CCIS, pp. 17–28.
9. Verzilin D., Maximova T., Sokolova I. Collecting and Processing Distributed Data for Decision Support in Social Ecology. Studies in Computational Intelligence. 2020. Vol. 868. pp. 443–448.

Abstract
The research presents the results of testing foreign software products Optibize™ of Optibuscompany and Mobileye Shield+ of Mobileye company, providing automation and optimization of such processes of public transport passenger transportations as dispatching and control of accidents during the movement of vehicles. These processes affect such indicators of passenger service’s quality as speed, accessibility and safety of public transport, which determine the relevance of the research topic. The experience of using automated systems in foreign countries is studied and their pilot testing in the conditions of domestic carrier’s work is carried out also. The testing took place on the basis of the largest in the North-West region of Russia operator of bus passenger transportation SPb SUE «Passazhiravtotrans» within the framework of international cooperation agreements with official representatives of companies producing automated systems of the State of Israel. During the empirical study the functionality of automated systems is confirmed, the performance indicators of vehicles on pilot routes are collected, and the actual test results obtained are indicated. Economic effects both in terms of optimizing the technological parameters of the enterprise and in terms of increasing the economic efficiency of production activities are identified. The revealed effects determine the practicability of introducing systems into the activities of companies, taking into account the necessary adaptation to the specifics of public transport management in the Russian Federation. The results of the study are of practical relevance for large passenger road transport carriers and regulatory authorities.

Keywords: transport, automation, optimization, dispatching, SPb SUE «Passazhiravtotrans», public transport enterprise, automated system, accident risk control

References

1. Budrina E.V. Economics of Automobile Transport: Manual and Practical Work. Moscow, Publishing house Urait. 2017. 268 p. (in Russ.).

2. Ryzhkova A.S. The Necessity of Automation of the Account of Work of City Passenger Transport. Alternativniye transportniye tehnologii. 2018. Vol. 5. No. 1 (8). pp. 38–41. (in Russ.).

3. Liting Wong. The Research of Power Dispatch Automation Monitoring System [Electronic resource]. Available at: https://www.atlantis-press.com/proceedings/icecee15/24771

4. Official website SPb SUE «Passazhiravtotrans». Available at: https://www.avtobus.spb.ru/ (in Russ.).

5. Velmozhin A.V., Gudkov V.A., Kulikov A.V., Serikov A.A. Efficiency of City Public Transport [Electronic resource]. Available at: https://www.studmed.ru/ velmozhin-a-v-gudkov-v-a-kulikov-a-v-serikov-a-a-effekti vnost-gorodskogo-passazhirskogo-obschestvennogo-trans porta_9c79486ccf4.html (in Russ.).

6. Official website Optibus. Available at: https://www. totaltrans.cz/optibus.html (in Russ.). 7. Viktorova L. Despite All Barriers. Main Business Contacts of St.Petersburg in 2019 [Electronic resource]. Available at: https://spbvedomosti.ru/news/country_ and_world/vsem-bareram-vopreki-glavnye-delovye-kon takty-peterburga-v-2019-godu/ (in Russ.).

8. Official website IRMA Matrix. Available at: https:// www.iris-sensing.com/products/irma-matrix/

9. Official website Mobileye. Available at: https://www.mobileye.com/

Abstract
The article demonstrates the design and implementation of a data aggregation algorithm for a future recommendation system in the field of personalized nutrition. It was based on theoretical materials on machine learning methods in natural language processing, as well as tutorials on building classification models using the Keras library. A distinctive feature of the classifier implemented within the framework of this project is the fact that it simultaneously accepts images and text data as input to obtain more accurate and balanced predictions. The implementation of the designed data aggregation algorithm for the recommendation system in the field of personalized nutrition is considered in detail. A review was made of the tools and approaches chosen at various stages of aggregation. The metrics for evaluating the predictions of the implemented model for the classification of geographic labels, as well as the analysis of the average sentiment of user reviews are determined and the results are visualized. Predicted geo tags and revealed comment sentiments were added to the main data frame as additional features.

Keywords: software development for decision-making tasks, parsing, information processing, text tonality, personalized nutrition, neural networks

References
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2. Dobronets B.S., Popova O.A. Numerical Probabilistic Analysis of Uncertain Data. Moscow. Institut kosmicheskih i informatsionnych technology. 2014. 166 p. (in Russ.).
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4. Kurochkin A.V., Sadov V.S. Aggregation and Indexing of Data from Several Sources Based on a Graph Model in Databases of Medical Expert Systems. Informatica. 2020. Vol. 17. No. 3. pp. 25–35. (in Russ.).
5. Ommen B., Broek T., Hoogh I., Erk M. Systems Biology of Personalized Nutrition. Nutrition Reviews. 2017. pp. 579–599.
6. Image Classification. Tensor Flow [Electronic resource]. Available at: https://www.tensorflow. org/tutorials/images/classification
7. Geron A. Hands-On Machine Learning with Scikit-Learn and TensorFlow. O’Reilly Media. 2017. 272 p.
8. Scrapy 2.5 Documentation [Electronic resource]. Available at: https://docs.scrapy. org/en/latest/
9. The Selenium Browser Automation Project [Electronic resource]. Available at: https: //www.selenium.dev/documentation/en/
10. Hutto C., Gilbert E. VADER: A Parsimonious Rule-based Model for Sentiment Analysis of Social Media Text. Proceedings of the Eighth International AAAI Conference on Weblogs and Social Media. 2015. pp. 1–3.

Abstract
The article describes the issue of modeling the digital twin of a teacher in the context of the task of forming individual educational tasks for students. An approach is proposed that analyzes the patterns in the teacher's choice of the most priority topics and areas for each student based on the available data on his previous experience. The article deals with the search for patterns between the digital twins of teachers for the subsequent prediction of their choice of topics and sections of training materials for the individual work of students. As the basis for creating a dataset for the formation of digital twins of teachers, the methodology of decomposition of tasks by tags is used (tags are designation of typical tasks within the framework of tasks by students). The paper describes the relationship between the student's digital trace, the digital trace and the teacher's digital twin as a part of solving the problems of managing the process of forming individual tasks.

Keywords: digital twin, digital trace, management in education, individualization, decomposition, tasks generation, tag methodology

References
1. Sazonov B.A. Organization of the Educational Process: Opportunities for Individualization of Training. Vysshee obrazovanie v Rossii. 2020. Vol. 29. No. 6. pp. 35–50. (in Russ.). doi: 10.31992/0869-3617- 2019-29-6-35-50.
2. Ulanova T.V., Zinyakov D.A., Ruseykin N.S. Influence of the Dominant Perseptitive Modality of the Personality on the Level of Short-term and Long-term Memory. Isvestiya vysshich uchebnich savedeniy. Povolzhskiy region. Medicinskie nauki. 2018. No. 3 (47). pp. 77–83. (in Russ.). doi: 10.21685/2072-3032- 2018-3-9.
3. Gorlushkina N.N., Grigoreva E.I., Puzyrev D.A., Klishin N.D., Polyakow S.K. Online Training Simulator for Learning Touch Typing. Ekonomika. Pravo. Innovacii. 2020. No. 2. pp. 62–67. (in Russ.).
4. Rzheutskaya S.U., Kharina M.V. A Method for the Automatic Selection of Training Tasks in Learning Environment for IT Students. Open Education. 2020. No. 24 (2). pp. 17–28. (in Russ.). doi:10.21686/1818- 4243-2020-2-17-28
5. Nasyrov N.F., Kobets E.A., Gorlushkina N.N. Automated Generation of Training Subtasks Based on Tags Method and Criteria. Sovremennaya nauka: aktualniye problemy teorii i praktiki. Seriya: Estestvenniye i technicheskie nauki. 2020. No.03. pp. 102–107. (in Russ.).
6. Ananda Chakraborti, Arttu Heininen, Kari T. Koskinen, Ville Lämsä, Digital Twin: Multi-dimensional Model Reduction Method for Performance Optimization of the Virtual Entity. Procedia CIRP. 2020. Vol. 93. pp. 240–245. doi: 10.1016/j.procir. 2020.04.050.

Abstract
The article deals with the problems that arise when registering trademarks in the Russian Federation that are similar to the name, surname or pseudonym of a well-known person in Russia. Practical examples show the lack of a unified approach to the possibility of registering well-known surnames as trademarks. The materials of the article are prepared in accordance with the current regulatory legal acts, and all the examples considered are quite well-known in the professional environment disputable situations. The authors have formed a proposal on the need to prepare an unambiguous interpretation of the issue related to the fact that the surname, which has long become public property and is the basis of national culture, can become a protected element of a trademark. Otherwise, the copyright holder of this trademark will receive a

Keywords: trademarks, exclusive rights, grounds for refusal for state registration of a trademark, intellectual property, intellectual property management

References
1. Convention for the Protection of Industrial Property (concluded in Paris on 20.03.1883). SPS «ConsultantPlus». Available at: http://www.consul tant.ru/document/cons_doc_LAW_5111/ (in Russ.).
2. The Law of the Russian Federation «On Trademarks, Service Marks and Appellations of Origin of Goods»of 23.09.19920 No. 3520-1. SPS «ConsultantPlus». Available at: http://www.consul tant.ru/document/cons_doc_LAW_996/ (in Russ.).
3. Civil Code of the Russian Federation (Part 4) as amended on July 26, 2019,No. 230-FZ. SPS «ConsultantPlus». Available at: http://www.consul tant.ru/document/ (in Russ.).
4. Collection of Existing Treaties, Agreements and Conventions Concluded with Foreign States. Vol. XXXII. Moscow. 1978. 583 p. (in Russ.).
5. Summary of the Judicial Practice of Courts of General Jurisdiction as a Court of First Instance and Cassation, Takinginto Account the Practice of the Supreme Court of the Russian Federation, on Issues Arising in the Application of the Norms of the Civil Code of the Russian Federation. SPS «ConsultantPlus». Available at: http://www.consultant.ru/ (in Russ.).
6. Administrative Regulations for the Provision by the Federal Service for Intellectual Property of State Services for the State Registration of a Trademark, Service Mark, Collective Mark and the Issuance of Certificates for a Trademark, Service Mark, Collective Mark and their Duplicates. Approved by Order No. 483 of the Ministry of Economic Development of the Russian Federation dated 20.07.2015. SPS «ConsultantPlus». Available at: http://www.consultant.ru/ (in Russ.).
7. Rules for Drawing up, Filing and Reviewing Documents that are the Basis for Performing Legally Significant Actions for the State Registration of Trademarks, Service Marks, and Collective Marks. Approved by Order No. 482 of the Ministry of Economic Development of the Russian Federation dated 20.07.2015. SPS «ConsultantPlus». Available at: http://www.consultant.ru/ (in Russ.).
8. Guidelines for the Implementation of Administrative Procedures and Actions within the Framework of the Provision of State Services for the State Registration of a Trademark. Moscow. Rospatent. 2020. 296 p. (in Russ.).
9. Kupriyanov A.D. Historical Development of the Trademark Concept as a Means of Individualization and Unfair Use of Trademarks. Zhurnal predprinimatelskogo i korporativnogo prava. 2020. No. 4 (20), pp. 25–30. (inRuss.).
10. L’vova I.V. The Role of Trademarks in the Promotion of Goods on the Market and the Features of Trademark Examination in Russia. V sbornike: Intellektualniye prava: vysovy 21 veka. Materialy Mezhdunarodnoy konferencii. 2019. pp. 101–108. (in Russ.).
11. Federal Institute of Industrial Property. Official website. Available at: https://www.msp-patent.ru/ baza-tovarnyh-znakov.html?base=RU&id=uk7b4e3a 22 (in Russ.).
12. Federal Service for Intellectual Property (Rospatent). Official website. Available at: https://rospatent.gov.ru/ (in Russ.).
13. Court decision on case No. A40-22778/2018 of May 17, 2019. Official website of the Arbitration Court of Moscow. Available at: https://msk.arbitr.ru/ (in Russ.).

Abstract
The authors have analyzed the existing approach to the fight against unscrupulous Internet trade players, most often online stores, based on filing claims to the court for the protection of exclusive rights to a trademark posted on the Internet against the owners of unscrupulous online stores. As a result of the analysis of judicial practice, the authors identified certain shortcomings of the existing approach, the main of which is the circumstances associated with the exhaustion of exclusive rights to a trademark. On the basis of practical activities, the authors proposed a new approach to protecting the intellectual rights of manufacturers of goods based on the paperwork of photographs of goods as official photographic works. The authors analyzed the judicial practice on the use of the developed approach, as a result a high percentage of successful resolution of cases by the rightsholder was revealed, the main circumstances to be proved in the category of cases under consideration were identified, and recommendations were made to improve the workflow on the creation and use of official photographic works. It should be noted that the use of photographic works as objects of intellectual property, manufacturers of original goods, allows to successfully combat unscrupulous online stores, which is especially important in modern conditions of e-commerce

Keywords: intellectual property, electronic commerce, photographic works, online stores, trademarks

References
1. Saprykina A. E-commerce is Going Uphill. Novosti tsifrovoy transformatsii, telekommunikatsiy, veschaniya i IT [Electronic resource]. Available at: https://www.comnews.ru/content/ 212828/2021-01- 29/2021-w04/e-commerce-idet-goru (in Russ.).
2. Mironenko T.V. The Problems of Copyright Protection in the Electronic Environment: The Experience of Japan, China and Russia. Evrasiyskaya advokatura. 2018. No. 5 (36). pp. 84–88 (in Russ.).
3. Scherbak N.V. Intellectual property law. General teaching. Copyright and related rights. Moscow, Urait. 2019. 310 p. (in Russ.).
4. Larionov I.K. Protection of Intellectual Property. Moscow. Dashkov i K. 2015. 256 p. (in Russ.).
5. Qeraj Lorena. The Use of Copyright in Photograph. Sistema Bibliotecario di Ateneo MoReThesis [Electronic resource]. Available at: https://morethesis.unimore.it/theses/available/etd-09232019-164654/
6. Kasakov V. Intellectual Resources of the Service Sector in the Era of the Electronic Economy. Risk: resursy, informatsia, snabzhenie, konkurentsiya. 2016. No. 1. pp. 280–283 (in Russ.).

Альбрант Дарья Вадимовна / Albrant Daria V.
студент / student
Санкт-Петербургский государственный университет / Saint Petersburg State University
Санкт-Петербург, ул. Чайковского, дом 62
E-mail: st091799@student.spbu.ru

Антохин Юрий Николаевич / Antokhin Yuriy N.
кандидат экономических наук, заместитель главного врача по экономическим вопросам / PhD, Deputy Chief Physician for Economic Affairs
СПБ ГБУЗ «Городская поликлиника № 86» / SPb GBUZ «Gorodskaya poliklinika 86»
Санкт-Петербург, ул. Киришская, дом 5, корпус 3
E-mail: antokhinyn@mail.ru

Вакилова Регина Рустемовна / Vakilova Regina R.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: mirawhite6@gmail.com

Вейнер Ирина Николаевна / Veyner Irina N.
кандидат экономических наук, доцент / PhD, Associate Professor
Санкт-Петербургский государственный университет / Saint Petersburg State University
Санкт-Петербург, ул. Чайковского, дом 62
E-mail: i.veyner@spbgu.ru

Верзилин Дмитрий Николаевич / Verzilin Dmitriy N.
доктор экономических наук, кандидат технических наук, профессор / D.Sc, PhD, Professor
федеральное государственное бюджетное образовательное учреждение высшего образования «Национальный государственный Университет физической культуры, спорта и здоровья имени П.Ф. Лезгафта» / Lesgaft NSU
Санкт-Петербург, ул. Декабристов, д. 35
E-mail: verzilindn@mail.ru

Зотова Кристина Олеговна / Zotova Kristina O.
студент / student
Санкт-Петербургский государственный университет / Saint Petersburg State University
Санкт-Петербург, Университетская наб., дом 7-9
E-mail: st069032@student.spbu.ru

Карельская Светлана Николаевна / Karelskaia Svetlana N.
кандидат экономических наук, доцент / PhD, Associate Professor
Санкт-Петербургский государственный университет / Saint Petersburg State University
Санкт-Петербург, Университетская наб., дом 7-9
E-mail: s.karelskaya@spbu.ru

Кириллов Николай Николаевич / Kirillov Nikolai N.
аспирант / PhD student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: kirillov295@gmail.com

Максимова Татьяна Геннадьевна / Maximova Tatiana G.
доктор экономических наук, кандидат технических наук, профессор / D.Sc, PhD, Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: tgmaximova@itmo.ru

Мешкова Ясмина Романовна / Meshkova Yasmina R.
аспирант / PhD student
Санкт-Петербургский государственный университет / Saint Petersburg State University
Санкт-Петербург, ул. Чайковского, д. 62
E-mail: yasmina.meshkova@mail.ru

Николаев Андрей Сергеевич / Nikolaev Andrei S.
кандидат экономических наук, доцент / PhD, Associate Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: nikand@itmo.ru

Овчинникова Анна Игоревна / Ovchinnikova Anna I.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: ann.igorevna7@gmail.com

Прокудина Алёна Игоревна / Prokudina Alyona I.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: alyona.prokudina@gmail.com

Сергеева Ирина Григорьевна / Sergeeva Irina G.
доктор экономических наук, профессор / D.Sc, Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: igsergeeva@itmo.ru

Турова Елизавета Дмитриевна / Turova Elizaveta D.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: elizaweta.turova2012@yandex.ru

Шаныгин Сергей Иванович / Shanygin Sergei I.
доктор экономических наук, кандидат технических наук, доцент / D.Sc, PhD, Associate Professor
Санкт-Петербургский государственный университет / Saint Petersburg State University
Санкт-Петербург, ул. Чайковского, д. 62
E-mail: s.shanygin@spbu.ru

Шубин Мирон Андреевич / Shubin Miron A.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: mironn99@list.ru

Антипов Антон Александрович / Antipov Anton A.
кандидат филологических наук, доцент / PhD, Associate Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: aantipov80@mail.ru

Антохин Юрий Николаевич / Antokhin Yuriy N.
кандидат экономических наук, заместитель главного врача по аналитической работе / PhD, deputy Chief Physician for Analytical Work
ФГБУ «Санкт-Петербургский научно-исследовательский институт уха, горла, носа и речи» Минздрава РФ / Saint-Petersburg Research Institute of Ear, Throat, Nose and Speech of the Ministry of Health of the Russian Federation
Санкт-Петербург, ул. Бронницкая, дом 9
E-mail: antokhinyn@mail.ru

Бритина Александра Андреевна / Britina Aleksandra A.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: a.britina@yandex.ru

Будрина Елена Викторовна / Budrina Elena V.
доктор экономических наук, профессор / D.Sc, Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: boudrina@mail.ru

Бурцев Даниил Сергеевич / Burtsev Daniil S.
кандидат сельскохозяйственных наук, старший преподаватель / PhD, Senior Lecturer федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: dsburtcev@itmo.ru

Кабилова Юлия Айратовна / Kabilova Yulia A.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: djulia.kabilova@yandex.ru

Карельская Светлана Николаевна / Karelskaya Svetlana N.
кандидат экономических наук, доцент / PhD, Associate Professor
Санкт-Петербургский государственный университет / Saint Petersburg State University Санкт-Петербург, Университетская наб., дом 7-9
E-mail: s.karelskaya@spbu.ru

Кириллов Николай Николаевич / Kirillov Nikolai N.
аспирант / PhD student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: kirillov295@gmail.com

Кириллова Елена Васильевна / Kirillova Elena V.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: ev.kirillova@icloud.com

Косев Любен / Kocev Ljuben
PhD student, assistant / аспирант
Ss. Cyril and Methodius University / Университет Св. Кирилла и Мефодия
bul. Goce Delcev 9V, 1000 Skopje, Republic of North Macedonia
E-mail: ljuben.kocev@eccf.ukim.edu.mk

Леонтьева Ирина Николаевна / Leonteva Irina N.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: iraleo@inbox.ru

Лисицкий Никита Николаевич / Lisitskiy Nikita N.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: lisitskynn@yandex.ru

Николаев Андрей Сергеевич / Nikolaev Andrei S.
кандидат экономических наук, доцент / PhD, Associate Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: nikand@itmo.ru

Петров Вячеслав Сергеевич / Petrov Vyacheslav S.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: vyacheslav-petrov-99@bk.ru

Рыкова Ирина Сергеевна / Rykova Irina S.
аспирант / PhD student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: i.am.nosova@gmail.com

Сергеева Ирина Григорьевна / Sergeeva Irina G.
доктор экономических наук, профессор / D.Sc, Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: igsergeeva@itmo.ru

Соколова Александра Эдуардовна / Sokolova Aleksandra E.
магистрант / master student
Санкт-Петербургский государственный университет / Saint Petersburg State University Санкт-Петербург, Университетская наб., дом 7-9
E-mail: sokolova_sash@mail.ru

Соловьева Дина Витальевна / Solovieva Dina V.
кандидат экономических наук, доцент / PhD, Associate Professor
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: dvsoloveva@itmo.ru

Шубин Мирон Андреевич / Shubin Miron A.
магистрант / master student
федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет ИТМО» / ITMO University
Санкт-Петербург, Кронверкский пр., д. 49
E-mail: mironn99@list.ru

Abstract
Renting is an important and widely used financial solution. Many companies rent a significant number of expensive objects, including cars, offices, power plants, retail stores and airplanes. In 2016 the IASB issued a new standard, IFRS 16 «Leases», replacing the old standard on leases, which entered into force on January 1, 2019. The standard did not make significant changes to the method of accounting for landlords, while tenants experienced a serious impact of the new standard. They now recognize almost all leases in the balance sheet by reflecting an asset that represents the right to use it for a certain period of time, and a financial liability. The article presents the results of the analysis of the financial reports prepared according to IFRS of Russian companies, revealing the impact of the introduction into force from 2019. IFRS 16 «Lease». According to the results of the study, it was revealed that the new rules for reporting leased property had a significant impact on the reporting indicators of tenants, reducing their liquidity. In addition, it was found that some companies, based on the specifics of the terms of lease agreements, reflected additional items in the balance sheet asset that disclosed the amounts of deposits and insurance payments.

Keywords: air carriers, lease, lessee, liquidity, IFRS 16, accounting methodology, financial reporting

References
1. Sokolov V.I., Guzov I.N., Generalova N.V., Karelskaia S.N. Applying IFRS in Russia. P. Weetman (Ed.), The Routledge Companion to Accounting in Emerging Economies Taylor & Francis. 2019. DOI: 10.4324/9781351128506.
2. Garanina T.A., Kormiltseva P.S. Adoption of International Financial Reporting Standards in Russia: impact on the value significance of financial statements. Mezhdunarodniy buchgalterkiy uchet. 2013. No. 6. pp. 19–28. (In Russ.).
3. Generalova N.V. Interpretation of Financial Statements in the Context of Accounting Method Changing: Experience of Transition to IFRS 15 by Russian Property Developers. Global and Regional Research. 2020. Vol. 2. No. 2. pp. 139–145. (In Russ.).
4. Lisovskaya I.A. Transition to the Application of IFRS 15 and IFRS 16 as a Factor of Changes in the Financial Position of an Enterprise. Uchet. Analis. Audit. 2017. No. 4. pp. 27–35. (In Russ.).
5. Sokolova N.A., Sokolova A.A. Analysis of the Use of IFRS 16 Rent in the Context of its Influence on the Evaluation of the Financial Position of Russian and Foreign Companies. Finansovaya ekonomika. 2020. No. 2. pp. 217–223. (In Russ.).
6. Tumpach M., Juhászová Z., Kubaščíková Z., Krišková P. Datasets of Impact of the First-time Adoption of IFRS 16 in the Financial Statements of Slovak Compulsory IFRS Adopters. Data Brief. 2021 Mar 26;36:106996. DOI: 10.1016/j.dib.2021.106996. PMID: 33869698; PMCID: PMC8047158.
7. Raoli E. Ttransition to the new lease accounting model (IFRS 16) and companies' performance evidence from Italian listed companies. Academy of Accounting and Financial Studies Journal. 2021. Т. 25. №. 3. С. 1–18.
8. Veverková A. IFRS 16 and its Impacts on Aviation Industry. Acta Univ. Agric. Silvic. Mendel. Brun. 2019. 67 (5), pp. 1369–1377. DOI: 10.11118/actaun201967051369.
9. Rating of the Largest Companies in Russia by the Volume of Sales of Products at the End of 2019. Available at: https://raex-a.ru/rankingtable/top_ companies/2020/ main (In Russ.).
10. Aeroflot's Financial Statements for 2019. Available at: https://ir.aeroflot.ru/centr-otchetnosti/finansovaja-otchetn ost/msfo/ (In Russ.).

Abstract
This article is devoted to the issues of improving the assessment of liquidity and solvency indicators. Liquidity and solvency are one of the main signs of the stability of the financial condition of the enterprise. The relevance of the scientific discussion is confirmed by a review of modern publications in which domestic and foreign authors express their opinions on the interpretation, calculation and application of these indicators. This study analyzes the application of liquidity and solvency indicators in the new conditions of the digitalization of the economy. The author puts forward a hypothesis: under the influence of digitalization, the assessment of these indicators may be distorted, and, as a result, external users may receive incorrect information. As a specific example, the annual and quarterly data of the enterprise of PJSC «Aeroflot» for 2017–2020 are considered. As a result of the analysis, the assumptions about the distortion of conclusions based on traditionally calculated indicators are confirmed. The author proposes an improved method for assessing liquidity and solvency indicators in the context of digitalization.

Keywords: liquidity, solvency, financial assessment, digitalization, business process, capital, assets, cash

References
1. Butkova O.V., Chumakova N.V., Yakovleva N.V. Solvency and Liquidity: Theoretical Aspect. Nauchno-metodicheskiy elektronniy zhurnal «Koncept». 2018. No. 11. Available at: https://ekoncept.ru/2018/184060.htm (In Russ.).
2. PolushkoY.N. Economic Content, Signs and Types of Enterprise Solvency. Ekonomika i upravleniye: problemy, resheniya. 2020. Vol. 1. No. 7. pp. 4–9. (In Russ.).
3. Kirkham R. Liquidity Analysis Using Cash Flow Ratios and Traditional Ratios: Thetelecommunications Sector in Australia. Journal of New Business Ideas & Trends. 2012. Vol. 10. No. 1. pp. 1–13.
4. Skobeleva M.P., MakarovaV.A. Liquidity as a Characteristic of the Company's Risks: Assessment Methods and Management Principles. Ekonomika i upravleniye. 2018. No. 7 (153). pp. 42–53. (In Russ.).
5. Selezneva M.P., Kochetkova A.S. Impact of Digitalization on Accounting. Mezhdunarodniy zhurnal gumanitarnich i estestvennich nauk. 2019. No. 12. Available at: https://cyberleninka.ru/article/n/vliyanie-tsifrovizatsii-na-buhgalterskiy-uchet (In Russ.).
6. Financial statements of PAO «Aeroflot». Available at: https://www.aeroflot.com/ru-ru (In Russ.).

Abstract
Small and medium-sized enterprises (SME) play an important role in the economic mechanisms of many countries. The article considers the main parameters of the situation that developed in Russia at the beginning of the implementation of the national project (NP). The purpose of the study is to assess the relevance of this project for the country and the validity of its indicators, taking into account the specifics of financing in the context of managing the social and economic systems of Russia. The analysis of the published research results on this topic in economic and instrumental aspects is carried out. The article analyzes the representation of small (including micro) and medium-sized enterprises in the main sectors of the national economy, identifies more «successful» sectors in this regard. The regional (by subjects of the Russian Federation) structure of such enterprises in the country is estimated on the basis of frequency distributions, and quantitative estimates of their main parameters are made. The dynamics of general and state budget financing of NP in comparison with the number of employees in this area is considered. The change in the cost of creating one new workplace and one SME subject within the NP over time is analyzed; the dynamics of the number of employees per one SME subject is estimated. The structure of the distribution of financial resources of the NP between its constituent federal projects is studied. It is concluded that the national project is relevant for the country and its regions, and it is advisable to continue improving market management mechanisms and management for the successful development of SME. Proposals are formulated to supplement the list of NP indicators and to account for inflation, as well as to reduce discrepancies in information about the SME sector of the Russian Federation according to different sources.

Keywords: assessment of the management situation, the number of people employed in the field of SME, the number of enterprises, the number of employees, the cost of creating a workplace, the cost of creating an SME, the revenue of enterprises

References
1. Official website of the Government of the Russian Federation. Available at: http://government.ru/info/ 35563/ (In Russ.).
2. Official website of the Ministry of Economic Development of the Russian Federation. Available at: https://www.economy.gov.ru/material/directions /nacionalnyy_proekt_maloe_i_srednee_predprinimat elstvo_i_podderzhka_individualnoy_predprinimatels koy_iniciativy/ (In Russ.).
3. Official website of the Federal State Statistics Service. Available at: https://rosstat.gov.ru (In Russ.).
4. Tae Hee Moon, So Young Sohn. Intelligent Approach for Effective Management of Governmental Funds for Small and Medium Enterprises. Expert Systems with Applications. 2005. Vol. 29. pp. 566– 572. DOI: 10.1016/j.eswa.2005.04.019.
5. Taghizadeh-Hesary F., Yoshino N., Fukuda L., Rasoulinezhad E. A Model for Calculating Optimal Credit Guarantee Fee for Small and Medium-sized Enterprises. Economic Modelling. 2020. DOI: 10.1016/j.econmod.2020.03.003.
6. Fredström A., Peltonen J., Wincent J. A Countrylevel Institutional Perspective on Entrepreneurship Productivity: The Effects of Informal Economy and Regulation. Journal of Business Venturing. 2020. DOI: 10.1016/j.jbusvent.2020.106002.
7. Kwapisz A. Do Government and Legal Barriers Impede Entrepreneurship in the U.S.? An exploratory study of perceived vs. actual barriers. Journal of Business Venturing Insights. 2019. Vol. 11. DOI: 10.1016/j.jbvi.2019.e00114.
8. Tugacheva L.V., Parakhina L.V. Regional aspect of the implementation of the national project «Small and medium-sized entrepreneurship and support for individual entrepreneurial initiative». Mezhdunarodniy zhurnal «Estestvenno-gumanitarniye issledovaniya». 2020. No. 27 (1). pp. 187–197. (In Russ.).
9. Verzilin D.N., Kulakova A.O. Evaluation of the Effectiveness of an Innovative Project for the Development of a Three-dimensional Geoinformation System. Nauchniy zhurnal of NIU ITMO. Seriya: Economika i Ekologicheskiy Menegement. 2019. No. 1. pp. 10–25. (In Russ.).
10. Platonova A.A., Klenina A.Yu. State Information Support for Small and Medium-sized Businesses in the Leningrad Region. Vestnik obrasovaniya i rasvitiya nauki Rossiyskoy akademii estestvennih nauk. 2020. No. 24 (2). pp. 60–63. (In Russ.).
11. Polyanin A.V., Soboleva Yu.P., Tarnovsky V.V. Evaluation of the Effectiveness of State Support for Small and Medium-sized Businesses in Russia. Vestnik Omskogo universiteta. Seriya «Ekonomika». 2020. Vol. 18. No. 1. pp. 32–44. (In Russ.).
12. Minakov V.F. Convergence and Divergence in the Economy: Wave Nature. Information Priorities and Economic Guidelines for the Social Development of the Regions of Russia. Sbornik materialov Vserossiyskoy nauchno-prakticheskoy konferencii. 2020. pp. 303–309. (In Russ.).
13. Kashin D.V., Shadrina E.V. Effectiveness of the Mechanism for Supporting Small and Medium-sized Businesses in the Public Procurement System of the Russian Federation. Vestnik Sankt-Peterburgskogo universiteta. Menegment. 2019. No. 18 (1). pp. 94– 114. (In Russ.).
14. Plotnikov V.A., Enyaeva D.A. Analysis of the Effectiveness of State Support for Small Business Entities (Based on the Materials of the Republic of Kalmykia). Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta. 2012. No. 4–3 (43). pp. 39– 46. (In Russ.).
15. Zemskova A.K., Hellstrom D.A. Problems of Business Climate Development in a Depressed Region. Ekonomika. Pravo. Innovatsii. 2021. No. 1. pp. 32–38. (In Russ.).
16. Bogdanova E.L., Brovka G.M., Maksimova T.G., Nikolaev A.S. Digital Culture, Skills of Iinnovative Entrepreneurship and Intellectual Property Management – Competencies of the Future. Innovatsii. 2019. No. 10 (252). pp. 101–109. (In Russ.).
17. Trofimov V.V., Trofimova L.A. The Main Trends and Conditions for Activating the Processes of Digital Transformation. Izvestiya SanktPeterburgskogo gosudarstvennogo ekonomicheskogo universiteta. 2020. No. 5 (125). pp. 139–143. (In Russ.).
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Abstract
The relevance of the study is justified by the influence of the QMS implemented in Russian oil and gas companies on the improvement of business processes, product quality and the final results of enterprises. The main objective is to determine the QMS` impact of PJSC Gazprom on the company's performance. The information and analytical base of the research is the data of normative and methodological documentation, periodical press, information resources of the Internet, as well as statistical data collected and analyzed by the authors. The article considers the quality standards in the oil and gas sector of the Russian Federation as a whole, as well as the standards implemented in PJSC Gazprom for the period 2015–2020. The circumstances that make it difficult to implement the QMS in Gazprom PJSC are highlighted. PJSC Gazprom is developing a corporate quality management system, successfully implementing its own QMS policy for suppliers and partners, conducting an audit of the QMS and monitoring quality deficiencies due to the improvement of the QMS. The results show that QMS development process of PJSC Gazprom allowed the company to increase revenue, reduce production costs, reduce the number of defects, increase customer satisfaction, increase intangible assets for 2015–2020 by increasing the cost of the trademark, simplify the system of participation in procurement procedures and tenders due to the availability of a certificate of quality compliance with international standards.

Keywords: oil and gas complex, quality standards, quality management system, oil and gas industry, problems of the oil and gas sector, oil and gas production, QMS, Gazprom

References
1. Tikhonenko V.V, Tikhonenko T.V. QMS at the Enterprises of Oil and Gas and Petrochemical industry. Korporativniy menedgment. 2018. Available at: https://www.cfin.ru/management/ practice/qm_petroleum.shtml (In Russ.).
2. Analytical Center under the Government of the Russian Federation. Available at: https://ac.gov.ru (In Russ.).
3. Independent European Rating Agency RAEXEurope. 10 Largest Companies in the Oil and Gas Industry of the Russian Federation. Available at: https://raex-a.ru/rankingtable/top_companies/2019/ main (In Russ.).
4. Heli Simola, Laura Solanko. Overview of Russia’s Oil and Gas Sector. Bank of Finland, BOFIT Institute for Economies in Transition. 2017. No. 5. 33 p.
5. STO Gazprom 18000.1-001-2014. Unified Occupational Health and Industrial Safety Management System at Gazprom. Basic provisions. Moscow: Gazprom. 2014. 125 p. Available at: https://ufatr.gazprom.ru/d/textpage/49/73/18000.1-001-2014__ .pdf (In Russ.).
6. The Quality Management System in Gazprom. Gasovaya promyshlennost. No. 4. 2017. 20 p. Available at: https://www.neftegas.info/upload/iblock /f25/f25f40eb03752c05bdb791fb66664aa1.pdf (In Russ.).

Abstract
The authors analyzed the smartwatch market and identified the prospects for its further innovative development. The purpose of the study was to build an innovative landscape of the smart watch market to determine the investment attractiveness of this industry. The relevance of the research topic is due to the growing number of buyers of devices that combine the functionality of a cell phone in a relatively small size and convenient form of operation. In this regard, the success of smart watches is justified by a combination of these factors. The process of improving the functionality launched by large manufacturing companies will continue in the current perspective, and the projected pace of technological updates will only grow. To understand the prospects for the development of the smartwatch market, this study used methods for analyzing patent and non-patent. Information and reviewed the latest patented technologies from two leading manufacturers: Samsung and Apple. The authors also analyzed user queries in the Google search engine using Google Trends Analytics. After analyzing patent and non-patent sources of information, conclusions were drawn, and recommendations were made for the development of the smartwatch market. The technological landscape was chosen as the final form of presentation of the research results.

Keywords: smartwatch, innovations, iWatch, Samsung Gear, smartphone, smart watch market, Patently Apple

References
1. Kadnikova A.A. Smart Watches as a Device of the «Internet of Things». V sbornike «Konkurentosposobnost’ territoriy. Proceedings of the XXI All-Russian Economic Forum of Young Scientists and Students. In 8 Vol. 2018. pp. 27–29. (In Russ.).
2. Udaltsova M.B. A Wristwatch is Like a Gadget. From a Mechanical Toy to Wearable Interface. Dekorativnoye iskusstvo i predmetnoprostranstvennaya sreda. Vestnik MGHPA. 2019. No. 3-2. pp. 235–240. (In Russ.).
3. The First Smartwatch: the History of the Emergence of Smartwatch. Available at: https://ismartwatch.ru/8405-pervye-umnye-cha sy (in Russ.).
4. Sysoeva E.Y., Kuskov D.P. The Use of Information Technology on the Example of Electronic Bracelets and Smart Watches in the Field of Physical Culture and Sports. V sbornike «Aktual'nye problemy, sovremennye tendencii razvitiya fizicheskoj kul'tury i sporta s uchetom realizacii nacional'nyh proektov». Proceedings of the All-Russian Scientific-practical Conference with International Participation. 2020. pp. 279–283. (in Russ.).
5. Makoveeva E.N. Smartwatch Market Analysis. V sbornike «Koncepcii ustojchivogo razvitiya nauki v sovremennyh usloviyah». International Scientific and Practical Conference. 2019. pp. 96–97. (in Russ.).
6. Novikova A.E., Seredina A.V., Poplavskaya E.A. Market Research of the Regional Smartwatch Market. Sovremennye nauchnye issledovaniya i innovacii. 2020. No. 6. Available at: https://web.snauka.ru/issues/2020/06/92725 (in Russ.).
7. Tactical Watches: 10 Best Military Smartwatches. Available at: https://ismartwatch.ru/ 20342-takticheskie-schasy (in Russ.).
8. Zaharova O.I., Kondrasheva P.P. Development of Smart Watches with Advanced Functionality in the Field of Medicine. V sbornike «Aktual'nye problemy fizicheskoj i funkcional'noj elektroniki». Proceedings of the 23rd AllRussian Youth Scientific Conference. 2020. p. 234. (in Russ.).
9. A Third of the World's Deaths are Caused by Heart Disease. Available at: https://mir24.tv/news/16120711/ tret-smerteiv-mire-vyzvany-zabolevaniyami-serdca (In Russ.).
10. Review of Smartwatches with Phone and Tracker for Seniors. Available at: https://gpssaver.ru/pages/obzor-trekerov-dlya-pozhilykh (In Russ.).
11. Litvinov A.I., Murashova S.V., Zhuravlyov D.A., Medvedev E.V. The Role of Patent Landscapes in Management Decision Making. Ekonomika. Pravo. Innovacii. No. 4 (10). 2018. pp. 5-8. (In Russ.).
12. Samsung Patents Smartwatch Fingerprint Scanner Technology. Available at: https://ismartwatch.ru/15367-samsung-zapaten tovala-skaner-otpechatkov-palcev (In Russ.).
13. Apple wins a Trio of Apple Watch Patents covering Next-Gen Biometrics, Customized Band Fitting & Band. Available at: https://www.patentlyapple.com/patently-apple/ 2019/09/apple-wins-a-trio-of-apple-watch-pat ents-covering-next-gen-biometricscustomized-band-fitting-band-indicators.html
14. Google Trends. Available at: https://trends. google.ru/trends/?geo=RU (In Russ.).
15. Strategy Analytics: the Smartwatch Market Grew 56% over the Year. Available at: https://regnum.ru/news/it/258 3648.html (In Russ.)

Abstract
The article is about identification of statistical patterns in the field of trademarks and service marks registration. To identify patterns, official statistical data provided in the relevant state collections were used. The analysis of dynamic changes in the certificates and the filled applications allowed us to indicate positive conclusions about the intellectual property registration in Russia. The article also provided the hypothesis of the dependency between the number of organizations in a certain region and the number of registered trademarks and service marks. It was concluded that the hypothesis put forward about the presence of a possible dependence between the number of organizations in a certain region and the number of registered trademarks and service marks was partially confirmed. There really is a pattern, that is, with an increase in the number of organizations in a certain region, the number of registered trademarks and service marks increased, but it was not possible to build a clear mathematical model of dependence.

Keywords: trademarks and service marks, intellectual property registration, filing trademark applications

References
1. Girsh L.V., Solovieva D. V. An Innovative Approach to the Development of Internal Branding in Intellect-intensive Companies: Implementation and Evaluation. Ekonomika. Pravo. Innovacii. 2020. No. 2. pp. 55–57. (In Russ.).
2. Namuk Ko. Patent-trademark Linking Framework for Business Competition Analysis. Computers in Industry. Available at https://www.sciencedirect. com/science/article/abs/pii/S0166361519311169
3. Garan E. Trademarks and Advertisement: Funcional and Linguistic-cultural Aspects. Gumanitarnije i sotsialnije nauki. 2017. No. 6. pp. 128–134.
4. Babushkina A.N. Trademarks: Application and Examination of a Trademark Application. Mezhdunarodnyj studencheskij nauchnyj vestnik. 2020. No. 2. pp. 159. (In Russ.).
5. Bashuk A. Seven Real Reasons to Register a Rrademark in Russia. Available at: https://vc.ru /legal/87115-sem-nastoyashchih-prichin-zaregistrirovat-tovarnyy-znak-v-rossii (In Russ.).
6. The Civil Code of the Russian Federation (part four) of 18.12.2006 N 230-FZ (ed. of 11.06.2021) (with amendments and additions, intro. effective from 01.08.2021). Collection of Legislation of the Russian Federation. 2008. Art. 1478. (In Russ.).
7. Rospatent. Annual Report for the 2020 Year. Available at: https://rospatent.gov.ru/content /uploadfiles/otchet-2020-ru.pdf (In Russ.).
8. Federal State Statistics Service. Official site. Available at: http://www.gks.ru/ (In Russ.).

Abstract
The article is devoted to the analysis of state instruments of influence on the internal innovation environment and the identification of statistical patterns in the development of innovative activity in Russia. To identify patterns, official statistical indicators, given on the website of the Federal State Statistics Service, as well as data from foreign research publications were used. The analysis of the four main functions of state influence on innovation activity is carried out and the main methods of state regulation in the area under consideration are identified. An analysis of the dynamic changes in the costs of innovation in Russia, both in current and basic prices, indicates a positive trend in the change in the amount of funds allocated to the country's innovation sector. The article also tests the hypothesis of the relationship between the volume of shipped innovative products in a particular entity and the volume of costs for innovative activities.

Keywords: innovation activity, State’s methods of regulation, innovation activity costs, innovation goods

References
1. Ablaev I.M. Methods of State Regulation of Innovative Activity in Russia in the Context of Economic Globalization. Ekonomika v menyayushchemsya mire. Sbornik trudov konferencii. 2019. pp. 82–84. (In Russ.).
2. Asadullina A.V., SHestakovich A.G., Yangirov A.V. Incentives for the Development of an Innovative Economy in Russia: Search for Informal Institutions. Vestnik Bashkirskogo universiteta. 2014. Vol. 19. No. 4. pp. 1256–1260. (In Russ.).
3. Zajcev A.I., Kokodej T.A., Lomachenko T.I. Methods of State Regulation of Innovation in the Context of the Formation of the Digital Economy. Cifrovoe obrazovanie v RF: sostoyanie, problemy i perspektivy. Sbornik trudov konferencii. 2019. pp. 94–97. (In Russ.).
4. Mamleva E.R. State Regulation of Innovation. Vestnik evrazijskoj nauki. 2016. Vol. 8. No. 3. pp. 1– 10. (In Russ.).
5. Sattorkulov O.T. Methods of State Regulation in the Innovation Sphere. Molodoj uchenyj. 2017. No. 13 (147). pp. 360–361. (In Russ.).
6. Gordon J.L. The Role of the State in Fostering Innovation Activity: Case Studies of the USA and Germany. Brazil. J. Polit. Econ. 2019. No. 4 (39).
7. Buryh K.M. Instruments of State Incentives for Innovation in Developed Countries: the USA and the EU. Sibirskij zhurnal nauki i tekhnologij. 2012. No. 14. pp. 151–157. (In Russ.).
8. Volkova M.A. Features of State Regulation of the Innovation Market in the United States of America and European Countries. Molodoj uchenyj. 2016. No. 14 (118). pp. 323–325. (In Russ.).
9. Emel'yanova E.V., Harchikova N.V.Goals and Methods of State Regulation of Innovation: Russian and Foreign Experience. Ekonomika i biznes. 2019. No. 2. pp. 35–39. (In Russ.).
10. Petina P.V. Innovative Activity of Russia in Comparison with Foreign Countries. LXVIII molodyozhnaya nauchnaya konferenciya, posvyashchyonnaya 20-letiyu so dnya nachala eks-pluatacii Mezhdunarodnoj Kosmicheskoj Stancii. Tezisy dokladov konferencii. 2018. pp. 154–155. (In Russ.).
11. 2021 Global R&D Funding Forecast. R&D World. 2021. 84 p. 12. Kirichenko I.V., Kravcov A.A., Mamed'yarov Z.A., SHelyubskaya N.V. Science and Innovation in 2019–2020: Resource Provision, First Post-crisis Assessments. Analysis and Forecast. IMEMORAN. 2021. No. 1. рp. 13–30. (In Russ.).
13. Federal State Statistics Service. Official website. Available at: http://www.gks.ru/ (In Russ.).

Abstract
The article substantiates the fundamental nature of the concept of multiple capitals in integrated reporting, which consists in the fact that the formation of a company's value is based on the participation of various forms of capitals (financial, social and reputation, etc.). Therefore, it is necessary to present all the sources of value that the organization has created, as well as all the resources used in its activities. Based on the review of the practice of drawing up non-financial reporting, the number of companies that prefer the concept of multiple capitals and the prevalence of its application in practice were determined.

Keywords: integrated reporting, non-financial information, international integrated reporting standard, multicapital concept, financial information, non-financial reporting, Russian companies, reporting forms

References
1. International standard <IR> (integrated reporting). 2013. P. 40. Available at: https://integrated reporting.org/wp-content/uploads/2015/03/13-12-08-THE-INTERNATIONAL-IR-FRAMEWORK.docx_en-US_ru-GB.pdf (In Russ.).
2. Lodhia S. Integrated Reporting in an Internet and Social Media Communication Environment: Conceptual Insights. Australian Accounting Review. Vol. 27. 2017. No. 80. pp. 17–33.
3. Smith S.S. Effect of Integrated Reporting on Financial Performance :dis.presented in partial fulfillment of the requirementsfor the degree doctor of business administration. 2016. 175 p. Available at: https://proxy.library.spbu.ru:2345/docview/1756632212/fulltextPDF/9F351ED4A4C4466APQ/1?accountid=28393
4. Efimova O.V. Matrix Approach to the Formation and Disclosure of Information about Resources in the Integrated Reporting of the Organization.Auditorskiyevedomosti. 2017. No. 3. pp. 23–34. (In Russ.).
5. Malinovskaya N.V. The Concept of Multiple Capitals in Integrated Reporting. Mezhdunarodniye standarty ucheta i otchetnosti. 2018. Vol. 21. pp. 700–713.(In Russ.).
6. National Register and Library of corporate non-financial reports. 2020. Available at: http: //xn--o1aabe.xn--p1ai/about/registries/natsionalnyy-registr-i-biblioteka-korporativnykh-nefinansovykh-otchetov/ (In Russ.).
7. Non-financial Reporting in Russia and the World: Sustainable Development Goals in Focus: Analytical Review for the Period 2017–2018. 2019. 108 p.
Available at:http://media.rspp.ru/document/73/b/ 0/b01d774c02fb829c462152bc52fa1e2b.pdf(In Russ.).
8. On Approval of the Concept for the Development of Public Non-financial Reporting and an Action Plan for its Implementation: Order of the Government of the Russian Federation dated 05.05.2017 No. 876r. 1997–2020.SPS «KonsultantPlus». Available at: http://www.consultant.ru/document/ cons_doc_LAW_216631/ (In Russ.).
9. Russian Regional Network for Integrated Reporting. Available at: http://ir.org.ru/index.html(In Russ.).

Abstract
The annual increase insize of the pet care market makes new requirementsfor brands and its communications. This is why it’s important to create a communication system by the brand that forms a stable emotional connection between the brand and the consumers. The authors propose a method for creation a brand communication system in the pet care market based on the concept of cognitive marketing and give practical recommendations for its application. The results of the application of the author’s method are the development of brand communications at the strategic and tactical levels, which are aimed at creating a single brand image, increasing its awareness and consumer loyalty, forming a new model of consumer behavior of choosing products for the pet’s care.

Keywords: integrated reporting, non-financial information, international integrated reporting standard, multicapital concept, financial information, non-financial reporting, Russian companies, reporting forms

References
1. International standard (integrated reporting). 2013. P. 40. Available at: https://integrated reporting.org/wp-content/uploads/2015/03/13-12-08-THE-INTERNATIONAL-IR-FRAMEWORK.docx_en-US_ru-GB.pdf (In Russ.).
2. Lodhia S. Integrated Reporting in an Internet and Social Media Communication Environment: Conceptual Insights. Australian Accounting Review. Vol. 27. 2017. No. 80. pp. 17–33.
3. Smith S.S. Effect of Integrated Reporting on Financial Performance :dis.presented in partial fulfillment of the requirementsfor the degree doctor of business administration. 2016. 175 p. Available at: https://proxy.library.spbu.ru:2345/docview/1756632212/fulltextPDF/9F351ED4A4C4466APQ/1?accountid=28393
4. Efimova O.V. Matrix Approach to the Formation and Disclosure of Information about Resources in the Integrated Reporting of the Organization.Auditorskiyevedomosti. 2017. No. 3. pp. 23–34. (In Russ.).
5. Malinovskaya N.V. The Concept of Multiple Capitals in Integrated Reporting. Mezhdunarodniye standarty ucheta i otchetnosti. 2018. Vol. 21. pp. 700–713.(In Russ.).
6. National Register and Library of corporate non-financial reports. 2020. Available at: http: //xn--o1aabe.xn--p1ai/about/registries/natsionalnyy-registr-i-biblioteka-korporativnykh-nefinansovykh-otchetov/ (In Russ.).
7. Non-financial Reporting in Russia and the World: Sustainable Development Goals in Focus: Analytical Review for the Period 2017–2018. 2019. 108 p.
Available at:http://media.rspp.ru/document/73/b/ 0/b01d774c02fb829c462152bc52fa1e2b.pdf(In Russ.).
8. On Approval of the Concept for the Development of Public Non-financial Reporting and an Action Plan for its Implementation: Order of the Government of the Russian Federation dated 05.05.2017 No. 876r. 1997–2020.SPS «KonsultantPlus». Available at: http://www.consultant.ru/document/ cons_doc_LAW_216631/ (In Russ.).
9. Russian Regional Network for Integrated Reporting. Available at: http://ir.org.ru/index.html(In Russ.).

Abstract
The article analyzes the role of such patent analytics tools as «patent landscape» and «determination of the state of the art in the preparation of application documents for registration of patent law objects» in the implementation of innovative projects of technical universities. The assessment of the patentability of new technical solutions developed during the implementation of an innovative project is one of the main tasks of patent analytics for the protection of these solutions as objects of intellectual property. The article presents the results of the practical application of the above-mentioned patent analytics tools in the field of creating mobile collapsible coatings for temporary roads and parking lots. Based on the theoretical provisions of patent analytics, the authors analyzed the patent landscape of 153 patents of the Russian Federation relevant in this field of technology and developed new technical solutions for the creation of mobile collapsible coatings based on interconnected elements protected by four patents of the Russian Federation.

Keywords: patent analytics, patent landscape, innovative project, intellectual property, collapsible coatings

References
1. Information about Organizations Engaged in Educational Activities on Educational Programs of Higher Education, in the context of FOIV. Available at: https://www.minobrnauki.gov.ru/opendata/9710062939-svedeniya-ob-organizatsiyakh-osushchestvlya yushchikh-obrazovatelnuyu-deyatelnost-po-obrazovatelnym-p (In Russ.).
2. Belyakov K.O. Seven Levels and Seven Steps of the Entrepreneurial Track to University.Innovatsii.2021. No. 4. pp. 3–10. (In Russ.).
3. Pyataeva O.A. Indicators for Assessing the State of Technology Transfer in the Russian Federation. Kopirait. 2021. No. 2. pp. 5–13. (In Russ.).
4. Voeikova O.B. Category «Innovation Space» in the SnnovationParadigm of Higher Education: Conceptual Provisions of the Expansion of the Innovation Space of the University. Innovatsii. 2021. No. 4. pp. 81–90. (In Russ.).
5. Bogdanova E.L., Brovka G.M., Maksimova T.G., Nikolaev A.S. Digital Culture, Skills of Innovative Entrepreneurship and Intellectual Property Management –Competencies of the Future. Innovatsii. 2019. No. 10. pp. 101–109. (In Russ.).
6. Ena O.V. Corporate Patent Analytics. Industry Applications. Intellektual'naya sobstvennost'. Promyshlennaya sobstvennost'. 2020. No. S. pp. 69–73. (In Russ.).
7. Kotlov D.V. Patent Landscape as a Means of Searching for Promising Developments in Russia and Abroad.Intellektual'nayasobstvennost'. Promyshlennaya sobstvennost'. 2016. Special Issue. pp. 43–48. (In Russ.).
8. Moehrle, Martin G. & Walter, Lothar& Berg-mann, Isumo&Bobe, Sebastian &Skrzipale, Svenja, 2010. «Patinformatics as a Business Process: A Guideline Through Patent Research Tasks and Tools», World Patent Information, Elsevier, vol. 32 (4), pp. 291–299, December.
9. The Civil Code of the Russian Federation, part 4. SPS «KonsultantPlus». Available at: http://www.consultant.ru / (In Russ.).
10. Kirillov N.N. Topical Issues of Legal Regulation of the Creation of Service Objects of Intellectual Property in Technical Universities.Molodoj uchenyj. 2020. No. 14. pp. 169–171. (In Russ.).
11. Search engine of the Federal Institute of Industrial Property of the Department. Available at: https://www1.fips.ru/elektronnye-servisy/informatsi onno-poiskovaya-sistema/index.php (In Russ.).
12. Patent database of the European Patent Office. Available at: https://worldwide.espacenet.com /

Abstract
The article presents the results of a study of the experience and effectiveness of the introduction of dedicated lanes for public transport as a method of dealing with congestion on the roads of large cities. The problem of excessive motorization is considered. The experience and effectiveness of the introduction of lanes in such cities of the world as Chicago (USA), Nashville (USA), Hamburg (Germany), Paris (France), Wiesbaden (Germany), London (England), Moscow (USSR, Russia), St. Petersburg (Russia).The analysis is carried out and the features of the arrangement of the strips are highlighted. The main barriers to the use of dedicated lanes as a method for managing traffic flows in megacities are identified and evaluated. With the help of an expert survey, the most significant of them for Russia were identified, and methods for overcoming barriers or minimizing their impact were proposed.

Keywords: dedicated lane, transport infrastructure, traffic management, implementation, assessment of identified barriers, motorization

References
1. Availability of Сars in the Largest Cities of Russia. TOP-20. Avtostat. Analoticheskoye agentstvo. Available at: https://www.autostat.ru/press-releases/46332/ (In Russ.).
2. Shared-Use Bus Priority Lanes on City Streets: Case Studies in Design and Management. National Association of City Transportation Officials. Available at: https://nacto.org/docs/usdg/shared_use_bus_priority_lanes_on_city_streets_agrawal.pdf
3. Die Busspurwird 50 – Wiesbadener Rolf-Werner Schaaff war der Vater der Verkehrsrevolution.Wiesbadenaktuell.de Available at: http://www.wiesbadenaktuell.de/startseite/news-detail-view/article/die-busspur-wird-50-wiesbadener-rolf-werner-schaaff-war-der-vater-der-verkehrsrevolution.html
4. Die Busspurwird 50 Jahre alt. N-tv.de. Available at: https://www.n-tv.de/panorama/Die-Busspur-wird-50-Jahre-alt-article20592535.html
5. Happy Birthday, Busspur! Procitybahn.de Available at: https://procitybahn.de/tag/busspur/
6. The First Dedicated Lane for Public Transport Appeared in Moscow. REGNUM news agency. Available at: https://regnum.ru/news/ society/1190240.html (In Russ.).
7. In the Petrogradsky District, Public Transport Went along the Special Lane. RBK. Available at: https://www.rbc.ru/spb_sz/15/10/2007/5592c0d49a79473b7f4ba03e (In Russ.).
8. How Many Cars Were There per 1000 Inhabitants in the USSR? Avtostat. Analoticheskoye agentstvo. Available at:https://www.autostat.ru/infographics/46910/ (In Russ.).
9. Strategic Transport Projects in Russia in 2019–2020. Media Group Techinform. Available at: http://www.techinform-press.ru/images/stories/pdf/KATALOG2020.pdf (In Russ.).
10. Dedicated Lanes are Required in Megapolis. Chelurban.ru. Available at: https://chelurban.ru/ knowledge/vydelennye-polosy-obschestvennogo-transporta/ (In Russ.).
11. Federal Law «On the Organization of Regular Carriage of Passengers and Luggage by Motor Transport and Urban Land Electric Transport in the Russian Federation and on Amendments to Certain Legislative Acts of the Russian Federation» dated July 13, 2015 No. 220-FZ (last edition). SPS «KonsultantPlus». Available at: http://www.consultant.ru/document/cons_doc_LAW_182659/ (In Russ.).

Abstract
Modeling the business processes of the organization is an integral part of the work to optimize the activities of the institution. In this paper a brief descriptive characteristic of the area under consideration is given and a list of processes to be automated is formed, which was identified based on the results of a study of the work of a preschool educational institution. The first process under study is the process of setting the tasks of the head to educators and other kindergarten workers and subsequent control over their implementation. The next process was the process of conducting a survey of teachers in the framework of informal internal assessments of the institution using testing tools. These processes were modeled «As Is» to clarify the weaknesses of the solutions used, and then options for their optimization were proposed as part of the design of an information and methodological system for preschool institutions. The main purpose of such a system is to automate the informal administrative processes of the kindergarten. The result of the work is the modeled «To Be» business processes, which involve the use of modern information tools. The proposed solution can be used both within the framework of independent means and within the framework of separate modules of the information system.

Keywords: higher education, university, digitalization, scientific and technological development, strategy, digital transformation, labor market, integration

References
1. The Strategy of Scientific and Technological Development of the Russian Federation. Available at:http://static.kremlin.ru/media/acts/files/0001201612010007.pdf (In Russ.).
2. Belousova I.V. On the Problems of Modern Education. Problemy sovremennogo pedagogicheskogo obrasovania.2020. No. 69-4. Available at:https://cyberleninka.ru/article/n/k-problemam-sovremennogo-obrazovaniya (In Russ.).
3. Shaugaraeva D.I., Burtsev D.S., Gavrilyuk E.S. Problems of Educational Process Management When Using Digital Tools in Higher Education Institutions. Ekonomika i ekologicheskiy menedgment. 2020. No. 2. Available at: https://cyberleninka.ru/article/n/problemy-upravleniya-obrazovatelnym-protsessom-pri-ispolzovanii-tsifrovyh-instrumentov-v-vysshih-uchebnyh-zavedeniyah (In Russ.).
4. Starichenko B.E. Digitalization of Education: Realities and Problems. Pedagogicheskoe obrasovanie v Rossii. 2020. No. 4. Available at: https://cyberleninka.ru/article/n/tsifrovizatsiya-obrazovaniya-realii-i-problemy (In Russ.).
5. The Strategy in the Field of Digital Transformation of the Sectors of the Economy, Social Sphere, and Public Administration of St. Petersburg, approved on 25.08.2021. Available at: https://dt.petersburg.ru/ (InRuss.).
6. Semenko I.E. Socio-Economic Problems and Prospects for the Development of Higher Education in the Conditions of Digitalization of the Economy. Moskovskiy ekonomicheskiy jurnal. 2020. No. 12. Available at: https://cyberleninka.ru/article/n/sotsialno-ekonomicheskie-problemy-i-perspektivy-razvitiya-vysshego-obrazovaniya-v-usloviyah-tsifrovizatsii-ekonomiki(In Russ.).
7. Teplyakov N.Y. Actual Problems of Education in the Age of Digital Technologies.Sovremennoye pedagogicheskoe obrasovanie. 2020. No. 6. Available at: https://cyberleninka.ru/article/n/aktualnye-problemy-obrazovaniya-v-vek-tsifrovyh-tehnologiy(In Russ.).
8. Gopka A.S., Nikolaev A.S. Innovative University in the EdTechMarket. Ekonomika. Pravo. Innovacii. 2021. No. 1. pp. 4–11.http://dx.doi.org/10.17586/2713-1874-2021-1-4-11 (In Russ.).
9. Santos J.M., Rowell D.R. Castro Technological Pedagogical Content Knowledge (TPACK) in Action: Application of Learning in the Classroom by Pre-service Teachers. Social Sciences & Humanities Open.2021. No. 3. Available at: https://www.sciencedirect.com/science/article/pii/S2590291121000061
10. Koryagina E.D. Problems and Trends of Higher Education. Innovatsiiiinvestitsii. 2020. No. 12. Available at: https://cyberleninka.ru/article/n/problemy-i-trendy-vysshego-obrazovaniya (In Russ.).
11. Sedov D.N. Digitalization of Education in Russia: Risks and Problems. VestnikBGU. 2021. No. 2. Available at: https://cyberleninka.ru/article/n/tsifrovi
zatsiya-obrazovaniya-v-rossii-riski-i-problemy(In Russ.).
12. Shapovalov V.N., Mangushov D.M. Principles of Integration of Universities and Enterprises. Ekonomikatruda. 2017. No. 3. Available at: https://cyberleninka.ru/article/n/printsipy-integratsii-vuzov-i-predpriyatiy (In Russ.).
13. Balatsky E.V., Ekimova N.A. Mechanisms of Integration of Universities and the Real Sector of the Economy. Journal of Economic Regulation. 2021.No. 12 (3). pp. 58–75. DOI: 10.17835/2078-5429.2021.12.3.058-075. (In Russ.).

Abstract
The article explores the possibility of assessing the level of competence of a production and engineering organization in project management. The company analyzed in the article has a typical organizational structure for its field of activity, therefore, the proposed methodology for assessing the competence of the organization can be adapted and used by other production and engineering organizations. The generalizations and systematization of various models carried out by the authors are the basis for the development of a method for assessing the competence of an organization in the field of project management. The study is practice-oriented and is based on the use of data from a manufacturing and engineering company. The method of diagnostics and development of the competence of the organization in the field of project management has been developed, which can be used in accordance with the specifics of the activity of a specific organization.

Keywords: organization management technologies, organizational project management, maturity level, management efficiency

References
1. Kataeva N. Current Issues of Diagnostics and Development of the Organization in the Field of Project Management. E3S Web of Conferences. Vol. 164. 2020. Available: https://doi.org/ 10.1051/e3sconf /202016410034
2. Raven John. Competence in Modern Society: Identification, Development and Implementation. Moscow. Kogito-Centr. 2020. 394 p. (In Russ.).
3. Project Manager Competency Development Framework (PMCDF). Project Management Institute. Available at: https://www.pmi.org/ learning/library/project-manager-competency-development-framework-7376
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Abstract
The main provisions of digitalization of health, which are set by the WHO and the extent of their implementation in Russia, are considered. A comparative analysis of the Global Strategy for Digitalization of Health 2020-2025 and national legislation is made. The Russian Federation is developing its own model of digital health, taking into account the WHO recommendations. The development of a unified state health information system plays a decisive role in the transition to a new model of health care in Russia.

Keywords: digitalization of health, World Health Organization, interoperability, IGISZ

References
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Abstract
The article is about identification of statistical patterns in the field of trademarks and service marksregistration. To identify patterns, official statistical data provided in the relevant state collections were used. The analysis of dynamic changes in the certificates and the filled applications allowed us to indicate positive conclusions about the intellectual property registration in Russia. The article also provided the hypothesis of the dependency between the number of organizations in a certain region and the number of registered trademarks and service marks. It was concluded that the hypothesis put forward about the presence of a possible dependence between the number of organizations in a certain region and the number of registered trademarks and service marks was partially confirmed. There really is a pattern, that is, with an increase in the number of organizations in a certain region, the number of registered trademarks and service marks increased, but it was not possible to build a clear mathematical model of dependence.

Keywords: intellectual property rights, copyright, free movement of goods, European Union, Internal Market

References
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Abstract
The article presents a study of the Russian segment of the patent attorney services market. For this purpose, the activities of leading Russian legal and patent companies are considered, their activities and the activities of patent attorneys are analyzed, as well as a comparative analysis of statistical results. As conclusions, the provisions are given that at the present stage of development of the market of patent attorneys in Russia, one can expect the growth of companies providing services in the field of patenting and protection of intellectual property objects. Also, based on statistics, it can be assumed that Russian consumers will trust domestic firms even more, which may negatively affect the activities of foreign companies.

Keywords: innovation activity, patent companies and patent attorneys, intellectual property, patent, certificate, patent services market

References
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Scientific journal Economics. Law. Innovation

Articles 2021

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Economics. Law. Innovation